Louis Vuitton Unveils New Collection with Yayoi Kusama
Mickey Phoon — April 5, 2023 — Luxury
References: hypebeast
Luxury brand Louis Vuitton has released a new luxury pumpkin graphic collection called Drop 2, featuring Yayoi Kusama. The collection is themed 'Creating Infinity,' with vibrant and artistic motifs and graphics applied to Louis Vuitton's generic colored products. The collection was highlighted in a Louis Vuitton campaign that features famous singer Justin Timberlake modeling with the bags.
The collection consists of several different artwork designs from Yayoi Kusama; some designs feature human faces with lion's mane designs, polka dot designs, vivid flower designs, and more. The standout item designs are the pumpkin graphic designs on Louis Vuitton's products. The pumpkin graphics are designed in a Nihongo-stye and are accumulated in numerous polka dots that gather together in a pumpkin shape in vibrant colors. Another standout item is a handbag shaped like a pumpkin in yellow with the Louis Vuitton logo branding pasted all over in black with a silver and black chain as the shoulder strap. The collection is available on March 31.
Image Credit: Louis Vuitton, hypebeast, hypebeast
The collection consists of several different artwork designs from Yayoi Kusama; some designs feature human faces with lion's mane designs, polka dot designs, vivid flower designs, and more. The standout item designs are the pumpkin graphic designs on Louis Vuitton's products. The pumpkin graphics are designed in a Nihongo-stye and are accumulated in numerous polka dots that gather together in a pumpkin shape in vibrant colors. Another standout item is a handbag shaped like a pumpkin in yellow with the Louis Vuitton logo branding pasted all over in black with a silver and black chain as the shoulder strap. The collection is available on March 31.
Image Credit: Louis Vuitton, hypebeast, hypebeast
Trend Themes
1. Luxury Graphic Collaborations - The trend of collaborating with world-renowned artists to enhance the visual aesthetic of luxury fashion items, offering opportunities for brands to reach new audiences and create unique, one-of-a-kind pieces.
2. Incorporating Nihongo-style in Fashion - The trend of incorporating Nihongo-style graphic designs in luxury fashion products, providing an opportunity for designers to display their multiculturalism, target Asian markets and create unique visual elements.
3. Artist-designed Accessory Collections - The trend of fashion brands partnering with artists to create accessory collections, allowing for unique product designs that reflect an artist's style while creating buzz around the fashion brand's collection and prompting high customer engagement.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can gain market share and bring innovative designs to their collections by collaborating with world-renowned artists who bring unique and creative elements to their collections through exclusive artwork.
2. Graphic Design - The trend in luxury fashion of incorporating Nihongo-style graphic designs provides a potential for graphic designers to partner with fashion brands to create clothing and accessory designs that merge cultural references and original artistry.
3. Celebrity Endorsements - Celebrity endorsements in luxury fashion provide numerous opportunities for brands to promote their collections, appeal to a broad audience of consumers and drive sales, ultimately leading to greater brand awareness and customer loyalty.
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