The Yangyangla Goat Yogurt Has Self-Referential Packaging
Michael Hemsworth — September 19, 2018 — Lifestyle
References: lingyuncy & packagingoftheworld
The Yangyangla Goat Yogurt has been conceptually designed by the Lingyun Creative agency as a charming product for the Chinese market that is positioned as an alternative to traditional cows milk dairy products.
The yogurt is made with goat milk and comes packaged in sheep-shaped containers that convey a sense of everyday wonder to the consumer who will appreciate the cute design. The domed design of the yogurt packaging offers additional space for fruit and nuts to be stored to make it highly portable for consumers who maintain active mobile lifestyles.
The Yangyangla Goat Yogurt is finished by being placed in a grass-adorned box that further enhances the playful aesthetic of the product to help grab attention in the grocery store to encourage purchasing.
The yogurt is made with goat milk and comes packaged in sheep-shaped containers that convey a sense of everyday wonder to the consumer who will appreciate the cute design. The domed design of the yogurt packaging offers additional space for fruit and nuts to be stored to make it highly portable for consumers who maintain active mobile lifestyles.
The Yangyangla Goat Yogurt is finished by being placed in a grass-adorned box that further enhances the playful aesthetic of the product to help grab attention in the grocery store to encourage purchasing.
Trend Themes
1. Animal-inspired Packaging - Designing product packaging that takes inspiration from animals could be a trend that helps products stand out on store shelves.
2. Functional Packaging - Creating packaging that offers additional functions, such as space for storing additional ingredients, could become a trend in the food industry.
3. Playful Branding - Adopting a playful and whimsical branding strategy could be a trend for businesses looking to differentiate themselves in the market.
Industry Implications
1. Food and Beverage - The food and beverage industry could explore animal-inspired packaging further to make products more attractive to consumers.
2. Packaging - The packaging industry has an opportunity to design functional packaging that adds value to food and beverage products.
3. Marketing and Advertising - Marketing and advertising firms could help businesses create more playful branding strategies to stand out in the market.
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