lourdes sanchez bayas — February 15, 2008 — Marketing
References: blog.wired
Yahoo's latest effort is a 3-D news/mapping web application that allows for the viewer to follow the day's stories as they happen across the globe. This application combines Yahoo News RSS feeds with a flash-based 3-D globe that seeks to offer the end user with an interactive edge as they browse through the news. This rotating globe will contain red markers indicating where the news story is taking place. The reader can then decide which story he/she wants to follow by rotating the globe with the mouse. Clicking on one of the markers will create a short synopsis of the news story and the size of the marker differs depending on the magnitude of what is being reported.
Trend Themes
1. 3-D News Delivery - Opportunity for businesses to create interactive and immersive news experiences using 3-D technology.
2. Interactive Storytelling - Disruptive innovation potential for industries to engage users in a more immersive and interactive way through storytelling.
3. Location-based News - Potential for businesses to provide real-time news updates based on the user's geographic location.
Industry Implications
1. Media - Media companies can explore the use of 3-D technology to enhance news delivery and engage audiences in a new way.
2. Technology - Opportunity for technology companies to develop innovative platforms and tools for interactive storytelling.
3. Journalism - Journalism industry can leverage location-based technology to deliver personalized and relevant news to users.
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