Express Rewards is Being Launched by Friendly Express
Michael Hemsworth — April 17, 2020 — Business
References: friendlyexpress & csnews
The Express Rewards program is being launched by Friendly Express Inc. that's focused on helping customers achieve rewards quickly to keep them coming back again and again. The program is integrated with the private label debit service on the ZipLine platform, and will provide purchase incentives including surprise and delight offers, fuel discounts and more. The program will be launched across the brand's entire 42 store network and speaks to the increased need for rewards amongst consumers for their patronage.
President of Friendly Express Danny Smith spoke on the new Express Rewards program saying, "We're excited to offer a more robust loyalty program that will directly impact frequency of visits and basket size. By having one platform and enrollment process for payment and rewards, we’ll offer a more convenient and effective way to build loyalty."
President of Friendly Express Danny Smith spoke on the new Express Rewards program saying, "We're excited to offer a more robust loyalty program that will directly impact frequency of visits and basket size. By having one platform and enrollment process for payment and rewards, we’ll offer a more convenient and effective way to build loyalty."
Trend Themes
1. Convenience Store Reward Programs - Enhanced loyalty programs in convenience stores to incentivize customer retention and increase frequency of visits and purchase size.
2. Integrated Payment and Rewards Platforms - Integration of payment and rewards platforms to offer a seamless and convenient experience for customers, thus enhancing loyalty and satisfaction.
3. Surprise and Delight Offers - Introduction of surprise and delight offers as a purchase incentive in convenience store rewards programs to provide unique and unexpected benefits for customers.
Industry Implications
1. Retail - Convenience stores seeking to enhance customer loyalty and increase sales through improved reward programs.
2. Financial Technology - Fintech platforms specializing in integrated payment and rewards solutions to cater to the needs of convenience store chains.
3. Consumer Goods - Consumer goods companies partnering with convenience stores to provide surprise and delight offerings as part of their reward programs in order to boost sales and brand loyalty.
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