Agent Provocateur Site Relaunch
References: agentprovocateur & theverychronicles.blogspot
Agent Provocateur has launched a new x-rated style site that delivers an immersive erotic video experience. The dark vibe has a combined look and feel of 70’s hammer horror movie and cult erotic movies. Visitors can view the hot and classy action in full screen mode. Fashion brands have longed to be able to deliver such rich visual content, and full-screen video is becoming an emerging trend in the industry, with sites like Diesel and Marc Jacobs also investing heavily in video this season.
The video campaign is interactive and invites visitors to decide which path they take through the erotic story, giving them an apparent influence over the fate of the story's ‘Young Virgin’ protagonist. The campaign may contain the obligatory semi-naked models, but it does so with typical attitude and style that Agent Provocateur are renowned for. The main campaign image also contains a hidden secret mystery to be solved.
The leading luxury lingerie brand is clearly investing heavily online, and the site reflects an increased focus on the web, aimed at capitalizing on the huge success of their site-driven sales.
Read more about this campaign here or see more articles about Agent Provocateur below.
The video campaign is interactive and invites visitors to decide which path they take through the erotic story, giving them an apparent influence over the fate of the story's ‘Young Virgin’ protagonist. The campaign may contain the obligatory semi-naked models, but it does so with typical attitude and style that Agent Provocateur are renowned for. The main campaign image also contains a hidden secret mystery to be solved.
The leading luxury lingerie brand is clearly investing heavily online, and the site reflects an increased focus on the web, aimed at capitalizing on the huge success of their site-driven sales.
Read more about this campaign here or see more articles about Agent Provocateur below.
Trend Themes
1. Full Screen Video Campaigns - The emerging trend in the fashion industry is full-screen video campaigns which deliver an immersive visual experience.
2. Interactive Storytelling - Interactive storytelling is a trend that brands can use to invite visitors to decide the path they take through a story, giving them an apparent influence over the fate of the protagonist.
3. Dark Erotic Aesthetics - The trend of using dark and erotic aesthetics for fashion promotions is growing, as seen in Agent Provocateur's latest site relaunch that has a combined look and feel of 70's hammer horror movie and cult erotic movies.
Industry Implications
1. Fashion - The fashion industry can use full-screen video and interactive storytelling in their campaigns to deliver an immersive visual experience and invite visitors to decide the path they take through a story, respectively.
2. Lingerie - The lingerie industry can use dark and erotic aesthetics in their promotions, similar to Agent Provocateur's latest site relaunch that has a 70's hammer horror and cult erotic movie look and feel.
3. E-commerce - E-commerce businesses can increase their focus on the web and invest in full-screen video and interactive storytelling to capitalize on their site-driven sales success, as seen in Agent Provocateur's latest site relaunch.
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