Wuxly and Mikinakoos Children's Fund Give Coats to Indigenous Peoples
Grace Mahas — February 2, 2022 — Social Good
References: wuxly & mikinakoos
Wuxly Movement, the Canadian ethical outerwear company, recently joined forces with the Mikinakoos Children's Fund to bring over 230 winter parkas to youth from 15 remote First Nations throughout Northwestern Ontario. This partnership was formed to address challenges around shipping and distributing necessities, such as food, sporting goods, and winter gear, to these remote regions, some of which do not have permanent access to the outside world.
“Basic necessities like food, and warm, good quality clothing are vital to a young person’s health and ability to thrive,” said founder and director of the Mikinakoos Children’s Fund, James Morris. “Mikinakoos Children’s Fund works to deliver these necessities, and it is even more special when we can source ethically made, local items like these Wuxly coats. These values align well with the traditional teachings of many First Nations.”
Image Credit: Wuxly Movement
“Basic necessities like food, and warm, good quality clothing are vital to a young person’s health and ability to thrive,” said founder and director of the Mikinakoos Children’s Fund, James Morris. “Mikinakoos Children’s Fund works to deliver these necessities, and it is even more special when we can source ethically made, local items like these Wuxly coats. These values align well with the traditional teachings of many First Nations.”
Image Credit: Wuxly Movement
Trend Themes
1. Ethical Donations - More companies may consider ethical donations to support both social causes and brand reputation.
2. Remote Distribution - New technologies may emerge to address challenges around shipping and distributing necessities, such as food, sporting goods, and winter gear, to remote regions.
3. Sustainable Fashion - As consumers become more conscious about sustainability, companies may start exploring sustainable alternatives for their products and supply chains.
Industry Implications
1. Ethical Fashion - Brands that align themselves with social causes and promote ethical and sustainable fashion may gain popularity among conscious consumers.
2. Shipping and Logistics - New players in the market may emerge to address challenges around shipping and distributing necessities to remote regions with limited access.
3. Social Impact Investing - Investors looking to support social causes may look to invest in companies that promote ethical and sustainable practices and donate to charitable organizations.
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