The Wustenrot Right Now Ads will Make You Feel Safe
Leslie Chen — February 19, 2012 — Marketing
References: s-f & adsoftheworld
Life is all about those unexpected moments, and the Wustenrot Right Now campaign will help to make you feel more secure when these surprises pop up. With five advertisements in the campaign, you're sure to relate to at least one of these risky life occurrences.
From travel and floods to pregnancies and car accidents, the Wustenrot Right Now campaign covers a lot of ground in what it offers its customers. Created by advertising agency Scholz and Friends in Praha, Czech Republic, the campaign illustrates how the company's insurance and savings accounts will make you feel safe no matter what happens in life.
Whether you're about to have a baby or want to go skydiving, the Wustenrot Right Now ads will remind you that preparing in advance will ensure a positive outcome.
From travel and floods to pregnancies and car accidents, the Wustenrot Right Now campaign covers a lot of ground in what it offers its customers. Created by advertising agency Scholz and Friends in Praha, Czech Republic, the campaign illustrates how the company's insurance and savings accounts will make you feel safe no matter what happens in life.
Whether you're about to have a baby or want to go skydiving, the Wustenrot Right Now ads will remind you that preparing in advance will ensure a positive outcome.
Trend Themes
1. Risky Lifestyle Campaigns - Opportunity for insurance companies to create campaigns that address unexpected life events and provide a sense of security.
2. Preparation for Unexpected Life Events - Opportunity for financial institutions to offer products and services that help individuals prepare for and navigate through unexpected life events.
3. Emotional Connection in Advertising - Opportunity for advertising agencies to create campaigns that evoke emotions and resonate with consumers by addressing their fears and concerns.
Industry Implications
1. Insurance - Opportunity for insurance companies to offer innovative policies and coverage options that cater to consumers' needs for protection in risky life situations.
2. Financial Services - Opportunity for financial institutions to develop and market specialized savings accounts and investment options that help individuals save and plan for unexpected life events.
3. Advertising - Opportunity for advertising agencies to create impactful and relatable campaigns that connect with consumers on an emotional level, highlighting the importance of being prepared for unpredictable life situations.
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