Wall Street Journal Launches WSJ Fashion Magazine
Going Like Sixty — September 5, 2008 — Luxury
References: reuters
Want to know how Sarah Palin keeps in shape? Then add WSJ to your list of high fashion, fancy sports and uber luxe travel magazines. Published by the Wall Street Journal, WSJ launched during the biggest slump in the publishing business.
The executives in charge said they gave no thought to delaying the magazine. The inaugural issue had 51 advertisers, 19 of which had never used the financial newspaper before. The 104 page magazine included ads from Burberry, Louis Vuitton and British Airways.
Some of the stories covered rare mushrooms, doggie fashion, folk art, and Sarah Palin’s workout routine.
The executives in charge said they gave no thought to delaying the magazine. The inaugural issue had 51 advertisers, 19 of which had never used the financial newspaper before. The 104 page magazine included ads from Burberry, Louis Vuitton and British Airways.
Some of the stories covered rare mushrooms, doggie fashion, folk art, and Sarah Palin’s workout routine.
Trend Themes
1. Print Magazine Reinvention - The launch of WSJ Fashion Magazine amidst the decline in print signifies an opportunity for the reinvention of print magazines.
2. Luxury Consumer Magazines - The addition of WSJ Fashion Magazine to the high fashion, fancy sports and uber luxe travel magazines indicates a growing market for luxury consumer magazines.
3. New Advertisers in Print - The inaugural issue of WSJ Fashion Magazine attracted 19 new advertisers, indicating a potential for bringing new businesses to print advertising.
Industry Implications
1. Publishing - The launch of WSJ Fashion Magazine shows a potential for innovation in the declining publishing industry.
2. Luxury Fashion - WSJ Fashion Magazine, covering high fashion, indicates an opportunity for growth in the luxury fashion industry.
3. Print Advertising - The addition of 19 new advertisers in the inaugural issue of WSJ Fashion Magazine may disrupt the print advertising industry by bringing in new business.
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