Hubba Bubba Mini Gum Will Come in Skittles Flavors
Michael Hemsworth — November 15, 2023 — Lifestyle
References: mars & progressivegrocer
Hubba Bubba Mini Gum is an upcoming candy product set to make its debut in January 2024 to help the iconic chewing gum brand expand beyond its Tape and Chunk product portfolio. The gum features a soft-chew texture that's sugar-free and comes in original Skittles flavors such as strawberry, lemon, orange, lime and grape. The miniature size of the gum will encourage consumers to customize how much or how little gum they want to chew by simply chewing as many pieces as they like.
The Hubba Bubba Mini Gum will make its debut in 40-count bottles alongside a 120-count standup pouch and comes as part of Mars Inc.'s upcoming product portfolio expansion taking place into Spring 2024.
The Hubba Bubba Mini Gum will make its debut in 40-count bottles alongside a 120-count standup pouch and comes as part of Mars Inc.'s upcoming product portfolio expansion taking place into Spring 2024.
Trend Themes
1. Miniature Candy-flavored Gums - The release of Hubba Bubba Mini Gum in Skittles flavors introduces a trend of miniature candy-flavored gums that allow consumers to easily customize their chewing experience.
2. Sugar-free Soft-chew Gums - The launch of the sugar-free Hubba Bubba Mini Gum presents a trend of soft-chew gums that offer a guilt-free chewing option for health-conscious consumers.
3. Customizable Chewing Experience - The introduction of the Hubba Bubba Mini Gum in a miniature size encourages a trend of customizable chewing experiences, where consumers can choose how much or how little gum they want to chew.
Industry Implications
1. Confectionery - The release of Hubba Bubba Mini Gum disrupts the confectionery industry by offering a new format of candy-flavored gum that appeals to a wide range of consumers.
2. Consumer Packaged Goods - The launch of the sugar-free Hubba Bubba Mini Gum creates innovation opportunities in the consumer packaged goods industry by catering to the growing demand for healthier gum options.
3. Food Manufacturing - The introduction of the Hubba Bubba Mini Gum presents disruption potential in the food manufacturing industry as it introduces a new product format and expands the brand's portfolio.
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