The Extra Gum Flavour Vote Campaign is Launching in the UK
Michael Hemsworth — June 1, 2022 — Marketing
References: extragum & talkingretail
The Wrigley's Extra Gum Flavour Vote campaign is arriving now in the UK to five consumers the chance to have their say on which of the brand's gum flavors is their favorite to win a sweet prize. The campaign will run through July 17, 2022 and encourages consumers to vote for a chance to win a full year's supply of their favorite fruity gum. The brand has also partnered with Ladbible to help drive awareness and develop content that appeals to younger audience.
Senior Brand Manager for Extra at Mars Wrigley Hannah Lee commented on the Wrigley's Extra Gum Flavour Vote campaign saying, "As fruit-flavoured gum continues to grow in popularity, the ‘Flavour Vote’ campaign is a fun way to engage with consumers to grow the category. This campaign also helps drive awareness of Extra fruity flavours, including the newest additions to the range – Apple and Blueberry – while driving footfall in-store. We are supporting our retailers with impactful in-store POS to encourage engagement and drive sales.”
Senior Brand Manager for Extra at Mars Wrigley Hannah Lee commented on the Wrigley's Extra Gum Flavour Vote campaign saying, "As fruit-flavoured gum continues to grow in popularity, the ‘Flavour Vote’ campaign is a fun way to engage with consumers to grow the category. This campaign also helps drive awareness of Extra fruity flavours, including the newest additions to the range – Apple and Blueberry – while driving footfall in-store. We are supporting our retailers with impactful in-store POS to encourage engagement and drive sales.”
Trend Themes
1. Fruit-flavored Gum - The popularity of fruit-flavored gum presents an opportunity for the development of more bold and innovative flavors.
2. Interactive Marketing Campaigns - Creating interactive marketing campaigns can increase consumer engagement and drive awareness of a brand's products.
3. Partnerships with Social Media Influencers - Partnering with social media influencers can help a brand reach a younger audience and develop content that appeals to them.
Industry Implications
1. Confectionery Industry - Developing new and innovative flavors can help to drive sales in the confectionery industry.
2. Marketing and Advertising Industry - Incorporating interactive elements into marketing campaigns can provide new opportunities for the marketing and advertising industry.
3. Social Media Industry - Partnering with social media influencers can help brands to reach a wider audience and generate more engagement in the social media industry.
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