Purabon's Wrapper Packaging Integrates Tattoo-Like Imagery
Laura McQuarrie — March 14, 2018 — Lifestyle
References: obsessionfood.au & thedieline
Purabon makes paleo and protein ball snacks, and recently had its wrapper packaging redesgined by Australian agency Dessein to better reflect its unique identity.
The refreshed packaging design for the paleo and protein balls boasts bold colors alongside illustrated designs that call popular tattoo motifs to mind. As a result, the Salted Caramel, Peanut Butter and Hazelnut Cacao products from the brand have an eye-catching and edgy look that defies the "primal" look of most paleo products.
Beyond the fun wrapper packaging, consumers will be drawn into the fact that the snack balls are vegan, as well as free from gluten, dairy and added sugar—to top it all off, the protein balls are packed with 14% protein.
The refreshed packaging design for the paleo and protein balls boasts bold colors alongside illustrated designs that call popular tattoo motifs to mind. As a result, the Salted Caramel, Peanut Butter and Hazelnut Cacao products from the brand have an eye-catching and edgy look that defies the "primal" look of most paleo products.
Beyond the fun wrapper packaging, consumers will be drawn into the fact that the snack balls are vegan, as well as free from gluten, dairy and added sugar—to top it all off, the protein balls are packed with 14% protein.
Trend Themes
1. Tattoo-inspired Packaging - This trend presents an opportunity for other food and snack brands to explore unconventional packaging designs that resonate with edgy and alternative consumer demographics.
2. Paleo and Protein Snacks - This trend highlights the growing demand for healthy and alternative snack options, creating opportunities for the development of new paleo and protein-based products in the food industry.
3. Vegan and Free-from Products - This trend signifies the rising popularity of vegan and allergen-free foods, creating opportunities for companies to develop innovative and delicious snacks that cater to these dietary preferences.
Industry Implications
1. Food Packaging - This industry can leverage tattoo-inspired packaging designs to differentiate their products and attract a younger, more edgy consumer base.
2. Health and Wellness - This industry can capitalize on the growing demand for paleo and protein-based snacks by offering a wider range of nutritious and convenient options for health-conscious consumers.
3. Plant-based Foods - This industry can tap into the increasing popularity of vegan and free-from products by developing innovative and tasty snack alternatives that cater to the dietary needs of a diverse consumer base.
3.7
Score
Popularity
Activity
Freshness
