The Worthy Farm Reserve Cheddar was Created with Wyke Farms
Michael Hemsworth — February 13, 2021 — Marketing
The Worthy Farm Reserve Cheddar is a new offering created in partnership with Wyke Farms that is sure to be recognizable amongst avid fans of the Glastonbury Festival in the UK. The cheese is made with milk sourced from the dairy herd that live on the aforementioned festival site through the rest of the year. The cheese has been reportedly aged under wood for six monies to help it achieve a hint of sweetness with a lasting creamy flavor for consumers to enjoy.
Glastonbury Festival Creator Michael Eavis spoke on the new Worthy Farm Reserve Cheddar saying, "About 100 years ago, my grandfather decided to make the milk at Worthy Farm into Caerphilly cheese. Now, after 50 years of our recent festival history, our farm milk is being made into cheese once again by Wyke Farms and will be sold exclusively at Co-op stores across the UK. We’re thrilled that we can work together as a collective, with Co-op and Wyke Farms, to bring this tasty reserve cheddar to households across the UK.”
Glastonbury Festival Creator Michael Eavis spoke on the new Worthy Farm Reserve Cheddar saying, "About 100 years ago, my grandfather decided to make the milk at Worthy Farm into Caerphilly cheese. Now, after 50 years of our recent festival history, our farm milk is being made into cheese once again by Wyke Farms and will be sold exclusively at Co-op stores across the UK. We’re thrilled that we can work together as a collective, with Co-op and Wyke Farms, to bring this tasty reserve cheddar to households across the UK.”
Trend Themes
1. Festival-inspired Products - Wyke Farms partnership with Glastonbury Festival opens opportunities for new food products
2. Sustainability-driven Food Production - Using milk from dairy herds living on the festival site demonstrates potential for sustainable food production
3. Farm-to-shelf Products - Creating a cheese from milk sourced directly from the festival site demonstrates the emergence of farm-to-shelf products
Industry Implications
1. Food and Beverage - Partnerships between festivals, farms, and retailers demonstrate potential for product experimentation and diversification in the food and beverage industry
2. Agriculture - Collaborations with festivals or events open new opportunities for dairy farmers and sustainable food production in the agriculture industry
3. Retail - Exclusive agreements between retailers and suppliers for festival-inspired food items opens opportunities for increased sales and consumer interest in the retail industry
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