These New Ilchester Cheeses Come in Two Varieties
Michael Hemsworth — October 30, 2021 — Marketing
These new Ilchester cheeses are being launched by the Norseland-owned brand in the UK to provide consumers with a way to enhance their get-togethers this holiday season. The cheeses come in the form of the Cheddar Cheese with Chilli and Lime wedge and the Mature Cheddar with Caramelised Onion and Port Wine, which are rolling out to 413 and 587 Tesco locations, respectively. The cheeses will be priced at £2.20 with the cheddar variety becoming a permanent addition to the brand's product lineup and the mature cheddar available from November 29 to January 6, 2021.
Senior Brand Manager for Ilchester Lisa Harrison commented on the new products saying, "With the pandemic forcing many people to cancel their Christmas plans last year, Christmas 2021 is set to be a big celebration as the nation will be able to get together with their friends and families to party. Our seasonal cheeses are always popular and we are really keen to offer cheeses that reflect seasonal flavours as well as cheeses that are versatile for different dishes or occasions."
Senior Brand Manager for Ilchester Lisa Harrison commented on the new products saying, "With the pandemic forcing many people to cancel their Christmas plans last year, Christmas 2021 is set to be a big celebration as the nation will be able to get together with their friends and families to party. Our seasonal cheeses are always popular and we are really keen to offer cheeses that reflect seasonal flavours as well as cheeses that are versatile for different dishes or occasions."
Trend Themes
1. Festive-themed Food Products - There is an opportunity for other food brands to offer a variety of holiday-themed products to cater to consumers looking to enhance their holiday celebrations.
2. Seasonal Cheese Flavours - Other cheese brands can explore different seasonal flavours that are unique and versatile for different dishes or occasions.
3. Convenient and Accessible Party Foods - There is a growing demand for accessible and easy-to-prepare party foods for gatherings and celebrations, which presents an opportunity for convenience food brands to expand their product offerings.
Industry Implications
1. Food and Beverage - There is a need for innovation in the food and beverage industry to cater to the evolving needs of consumers, particularly around seasonal and holiday-themed products.
2. Retail - Retailers can leverage seasonal and holiday celebrations to introduce new products and promotions that attract consumers and increase sales.
3. Hospitality - With consumers eager to make up for missed celebrations, there is a potential for innovation within the hospitality industry to offer unique and memorable dining experiences during the festive season.
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