'WorldWix' Donates Portions of Profit to Donation of Your Choice
Harris Jay Rosenberg Alterman — January 14, 2012 — Social Good
References: worldwix
'WorldWix' is the best place to shop online because it allows users to donate part of what they spend to the charity of their choice.
The retailer sets the donation amount (usually around 2%-7%) and that portion of the sale goes to whichever charity the consumer chooses. It’s a win-win situation all around because the retailers are bringing in more sales, and the charities are receiving amazing donations. Currently companies like HBO, Jelly Belly, PacSun, Timberland and Ghirardelli have all joined the WorldWix system and are donating part of their profits on select purchases. This small start-up has much potential to help improve the lives of many with its charitable structure. Users and recipients alike are both pleased.
The retailer sets the donation amount (usually around 2%-7%) and that portion of the sale goes to whichever charity the consumer chooses. It’s a win-win situation all around because the retailers are bringing in more sales, and the charities are receiving amazing donations. Currently companies like HBO, Jelly Belly, PacSun, Timberland and Ghirardelli have all joined the WorldWix system and are donating part of their profits on select purchases. This small start-up has much potential to help improve the lives of many with its charitable structure. Users and recipients alike are both pleased.
Trend Themes
1. Charitable E-commerce - The trend of e-commerce platforms offering charitable donation options is disrupting traditional online shopping by providing a way for consumers to give back while making purchases.
2. Consumer Choice Philanthropy - The trend of allowing consumers to choose which charity their purchase benefits is disrupting traditional corporate giving models by giving consumers a sense of control and connection to their charitable efforts.
3. Corporate Social Responsibility - The trend of incorporating charitable giving into corporate business models is disrupting traditional profit-centric structures by recognizing the importance of societal impact and ethical responsibility.
Industry Implications
1. E-commerce - E-commerce platforms can disrupt traditional online shopping by incorporating charitable giving options, driving more consumers to their platforms and benefitting a variety of charities.
2. Consumer Goods - Consumer goods companies can disrupt traditional corporate giving models by connecting with consumers on a more personal level through charitable giving options and allowing them to choose which charities to support.
3. Corporate Philanthropy - Companies can disrupt traditional business models by integrating corporate social responsibility and charitable giving to align with consumer demand for ethical, socially responsible business practices.
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