$1,000 Mint Julep Cups For Affluent Kentucky Derby Fans
Going Like Sixty — April 15, 2009 — Lifestyle
References: bbqandbourbon
Woodford Reserve has commissioned 96 Mint Julep cups that will sell for $1000 for one day in one place: the Kentucky Derby. The mint julep is the official drink of the derby and Woodford Reserve is taking it to another level by offering these cups to benefit disabled jockeys.
The sterling silver cup (mint juleps are served only in silver cups) is plated with 24 karat gold and engraved with the jockey silks representing the Woodford Reserve stables. Woodford Reserve also is offering a special commemorative bottle for this momentous horse racing extravaganza.
Additional Legends Cups will be auctioned off. These Legends Cups have three diamonds to represent each leg of the famed “Triple Crown” of horse racing. The cups are made by the same company that makes the official trophy for the winner of the Derby.
The sterling silver cup (mint juleps are served only in silver cups) is plated with 24 karat gold and engraved with the jockey silks representing the Woodford Reserve stables. Woodford Reserve also is offering a special commemorative bottle for this momentous horse racing extravaganza.
Additional Legends Cups will be auctioned off. These Legends Cups have three diamonds to represent each leg of the famed “Triple Crown” of horse racing. The cups are made by the same company that makes the official trophy for the winner of the Derby.
Trend Themes
1. Luxury Derby Memorabilia - Opportunity for luxury brands to create high-end, collectible items specifically for affluent fans of the Kentucky Derby.
2. Charitable Luxury - Disruptive innovation opportunity for high-end brands to align their products and events with charitable causes, attracting socially conscious consumers.
3. Experiential Fundraising - Innovative fundraising approach where unique experiences, such as purchasing limited edition cups at exclusive events, are created to benefit specific causes.
Industry Implications
1. Luxury Goods - The luxury goods industry can take advantage of this trend by creating exclusive and high-priced products for affluent customers.
2. Nonprofit/charity - Nonprofit organizations can explore partnerships with luxury brands to create fundraising initiatives that appeal to their target audience.
3. Event Management - Event management companies can offer unique and memorable experiences for fundraising events, attracting both high-end attendees and sponsors.
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