Nerds Set Record for World's Largest LAN Party
Trend Spotter — July 16, 2007 — Tech
References: techeblog
People are nerds, and this picture proves it. LAN parties, which have already been infecting the globe, are getting even bigger. In this picture, you can see several hundred people in what amounts to being the world's largest LAN party.
Implications - Today's society embraces nerds as the geniuses they are, thanking them for creating the marvelous technology that most consumers depend on. The wide acceptance of nerds has resulted in unabashed geekiness and the development of geek chic. Ultimately, nerds no longer need to hide from society. In fact, companies that incorporate an element of nerdiness into their branding are sure to be revered by consumers as smart and trendy.
Implications - Today's society embraces nerds as the geniuses they are, thanking them for creating the marvelous technology that most consumers depend on. The wide acceptance of nerds has resulted in unabashed geekiness and the development of geek chic. Ultimately, nerds no longer need to hide from society. In fact, companies that incorporate an element of nerdiness into their branding are sure to be revered by consumers as smart and trendy.
Trend Themes
1. Geek Chic - Opportunity for companies to incorporate an element of nerdiness into their branding and be revered by consumers as smart and trendy.
2. Larger LAN Parties - Growing trend of LAN parties becoming even bigger in scale, presenting opportunities for event organizers and gaming equipment manufacturers.
3. Acceptance of Nerds - Changing societal attitude towards nerd culture, allowing nerds to embrace their uniqueness and opening avenues for targeted niche products and services.
Industry Implications
1. Event Management - LAN parties' increasing popularity creates demand for event management services that specialize in organizing large-scale gaming events.
2. Gaming Equipment - Opportunity for gaming equipment manufacturers to cater to the needs of growing LAN party attendees and offer specialized gaming gear.
3. Fashion and Merchandise - Rising demand for geek chic fashion and merchandise, creating opportunities for brands to tap into the nerd culture market.
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