World's First Chocolate Billboard
The World's first chocolate billboard was unveiled in Covent Garden Plaza, London.
Made for Thornton's - the the news of the chocolate billboard is literally hot off the press - hence the press photographer is in the way!
UPDATE: All 60 stone of the billboard were eaten by the public in three hours!
Implications - Billboards are a favorite marketing tool for their larger-than-life presence; to stand out from the crowd, marketers are increasingly designing 3-D billboards that reflect the client's brand. This chocolate billboard inspired a guerrilla feeding frenzy as passersby enjoyed the gratis sweet treats. By adding a free giveaway to the eye-catching billboard, Thornton's inspired viral buzz and positive brand perception.
Made for Thornton's - the the news of the chocolate billboard is literally hot off the press - hence the press photographer is in the way!
UPDATE: All 60 stone of the billboard were eaten by the public in three hours!
Implications - Billboards are a favorite marketing tool for their larger-than-life presence; to stand out from the crowd, marketers are increasingly designing 3-D billboards that reflect the client's brand. This chocolate billboard inspired a guerrilla feeding frenzy as passersby enjoyed the gratis sweet treats. By adding a free giveaway to the eye-catching billboard, Thornton's inspired viral buzz and positive brand perception.
Trend Themes
1. 3-D Billboards - The rise of 3-D billboards presents a disruptive innovation opportunity for marketers to create visually engaging and brand reflective advertisements.
2. Guerrilla Marketing - Incorporating guerrilla marketing tactics, such as free giveaways, into advertising campaigns can spark viral buzz and enhance brand perception.
3. Interactive Outdoor Advertising - Interactive billboards that engage and interact with passersby offer a disruptive innovation opportunity for brands to capture attention and create memorable experiences.
Industry Implications
1. Advertising - The advertising industry can leverage 3-D billboards, guerrilla marketing, and interactive outdoor advertising to create impactful and engaging campaigns.
2. Food and Beverage - Incorporating free giveaways and interactive elements into outdoor advertisements can be a disruptive innovation in the food and beverage industry, enhancing brand visibility and customer experience.
3. Marketing and Branding - The rise in 3-D billboards, guerrilla marketing, and interactive outdoor advertising presents new disruptive innovation opportunities for marketers to create unique and memorable campaigns that resonate with consumers.
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