Snapchat's 'World Lenses' Adapt to Their Surroundings with AR
Laura McQuarrie — April 24, 2017 — Tech
Snapchat is now introducing a new way for its users to capture the world around them with what it calls 'World Lenses.'
In addition to being able to augment their own selfies with quirky lenses and filters, Snapchat users now have the chance to use World Lenses to bring even more life to the world around them through augmented reality. The new AR feature boasts technology that makes 3D objects able to move, turn, resize and rotate based on what's being captured in a photo or video. To use this feature, one only needs to tap the camera screen to call up new World Lenses that are available to use nearby.
The introduction of World Lenses from Snapchat is particularly noteworthy considering the competition the social media platform has been receiving from Instagram and Facebook.
In addition to being able to augment their own selfies with quirky lenses and filters, Snapchat users now have the chance to use World Lenses to bring even more life to the world around them through augmented reality. The new AR feature boasts technology that makes 3D objects able to move, turn, resize and rotate based on what's being captured in a photo or video. To use this feature, one only needs to tap the camera screen to call up new World Lenses that are available to use nearby.
The introduction of World Lenses from Snapchat is particularly noteworthy considering the competition the social media platform has been receiving from Instagram and Facebook.
Trend Themes
1. Augmented Reality Photography - Disruptive innovation opportunity: Develop advanced AR lenses that seamlessly integrate with real-world surroundings for a more immersive photography experience.
2. Mobile AR Applications - Disruptive innovation opportunity: Create mobile AR apps that allow users to interact with 3D objects and enhance their environment through their smartphone cameras.
3. Social Media AR Features - Disruptive innovation opportunity: Integrate AR capabilities into social media platforms to enhance user engagement and provide unique visual experiences.
Industry Implications
1. Photography - Disruptive innovation opportunity: Incorporate AR lenses into professional photography equipment to offer creative and dynamic image capturing options.
2. Mobile Technology - Disruptive innovation opportunity: Develop advanced AR technology for smartphones to enhance camera capabilities and create new user experiences.
3. Social Media - Disruptive innovation opportunity: Implement AR features in social media platforms to differentiate from competitors and attract new users.
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