The World Is Your Oyster Spring/Summer 2018 Lookbook is Carefree
Jana Pijak — July 11, 2017 — Fashion
References: facebook & fuckingyoung.es
The World Is Your Oyster Spring/Summer 2018 catalog is both understated and effortlessly cool. The menswear collection consists of comfortable casuals that are simultaneously youthful thanks to their loose-fitting silhouettes and ironic logos.
Styling and art direction for the catalog are courtesy of Calvin Chan, and Joyce Kun who collaborate with hairstylist Upton Cheng. Captured by photographer Issac Lam, this lookbook highlights playful poses which are brought to life by model Bastian.
Spotlighting prominent logos like "you can't please all," and "care less," this menswear collection doesn't take itself too seriously, and will appeal to Millennials with an appreciation for self-referential or parody streetwear. The catalog is an updated take on Normcore styling and consists of retro-themed menswear that is remixed for the youth of today.
Styling and art direction for the catalog are courtesy of Calvin Chan, and Joyce Kun who collaborate with hairstylist Upton Cheng. Captured by photographer Issac Lam, this lookbook highlights playful poses which are brought to life by model Bastian.
Spotlighting prominent logos like "you can't please all," and "care less," this menswear collection doesn't take itself too seriously, and will appeal to Millennials with an appreciation for self-referential or parody streetwear. The catalog is an updated take on Normcore styling and consists of retro-themed menswear that is remixed for the youth of today.
Trend Themes
1. Normcore Revival - The resurgence of normcore fashion presents opportunities for brands to create playful and ironic twists on classic styles.
2. Youthful Retro Remix - Combining nostalgic elements with modern designs opens up possibilities for brands to appeal to the youth market.
3. Self-referential Streetwear - Creating clothing with self-referential and parody logos taps into the Millennial desire for irony and humor in fashion.
Industry Implications
1. Fashion - Fashion brands can explore normcore-inspired collections that incorporate playful and ironic twists on classic styles.
2. Photography - Photographers can specialize in capturing the spirit and attitude of normcore fashion in their campaigns and lookbooks.
3. Advertising - Marketing agencies can develop campaigns that tap into the self-referential and parody elements of streetwear to appeal to the Millennial consumer.
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