GANNI's New 'SOFTWARE' Collection is Full of Vibrant, Easy-Going Looks
Niko Pajkovic — January 26, 2022 — Fashion
Copenhagen-based fashion brand GANNI has announced the launch of its 'SOFTWARE' collection. The new capsule sees the brand continue its effortless and vibrant silhouettes via a range of unisex casualwear pieces.
The concise collection consists of three main pieces, a t-shirt, a crewneck sweater, and matching pants, which arrive in various colorways. In addition, each piece boasts an eco-friendly construction thanks to the brand's use of recycled polyamide and organic cotton.
SOFTWARE was unveiled with an accompanying lookbook that was photographed at various locations throughout Copenhagen. The lookbook does an excellent job of highlighting the casual nature of the collection by capturing a group of friends as they hang out at local spots around town.
“I always get super inspired seeing different people wear our clothes,” explains Ditte Reffstrup, the Creative Director of GANNI. “It’s a state of mind, not a fixed persona or identity. It’s plural for a reason. Having as many people as possible feel included in what we do has always been the goal. Everyone is welcome.”
Image Credit: GANNI
The concise collection consists of three main pieces, a t-shirt, a crewneck sweater, and matching pants, which arrive in various colorways. In addition, each piece boasts an eco-friendly construction thanks to the brand's use of recycled polyamide and organic cotton.
SOFTWARE was unveiled with an accompanying lookbook that was photographed at various locations throughout Copenhagen. The lookbook does an excellent job of highlighting the casual nature of the collection by capturing a group of friends as they hang out at local spots around town.
“I always get super inspired seeing different people wear our clothes,” explains Ditte Reffstrup, the Creative Director of GANNI. “It’s a state of mind, not a fixed persona or identity. It’s plural for a reason. Having as many people as possible feel included in what we do has always been the goal. Everyone is welcome.”
Image Credit: GANNI
Trend Themes
1. Sustainable Casualwear - Opportunity to innovate by creating sustainable, eco-friendly unisex casualwear pieces in stylish designs and vibrant colorways.
2. Unisex Fashion - Opportunity to innovate by creating unisex clothing lines that cater to all body types and promote inclusivity in fashion for all genders.
3. Effortless Silhouettes - Opportunity to innovate by creating casualwear pieces with relaxed fits and effortless silhouettes that prioritize comfort and style.
Industry Implications
1. Fashion - The fashion industry can create sustainable, unisex clothing lines for all body types that prioritize comfort and effortless style.
2. Eco-friendly Fashion - Eco-friendly fashion industry can promote sustainability and inclusivity by creating comfortable and stylish casualwear pieces in vibrant colorways.
3. Retail - Retail industry can cater its customers by creating unisex casualwear pieces that promote inclusivity and prioritizes comfort and effortless style.
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