Nike Debuts Its Sporty and Chic World Cup 2019 Kits for Women
This year women's division of FIFA will be held in France and sports giant Nike just revealed the World Cup 2019 kits for 14 national teams. This includes the jerseys for teams from the United States, Canada, France, China, Australia, Sout Korea, Brazil, Nigeria, Norway, New Zeland, Chili, South Africa, and the Netherlands.
The World Cup 2019 kits are characterized by a sporty, performance-ready construction that is also aesthetically pleasing and one that reflects the colors of each national team. This year marks a rather important one for Nike who has been outfitting the FIFA women's teams since 1995. The 2019 World cup event will mark the first time that Nike didn't use "derivations of the uniforms made for men" as a starting point for the female silhouettes.
The World Cup 2019 kits are characterized by a sporty, performance-ready construction that is also aesthetically pleasing and one that reflects the colors of each national team. This year marks a rather important one for Nike who has been outfitting the FIFA women's teams since 1995. The 2019 World cup event will mark the first time that Nike didn't use "derivations of the uniforms made for men" as a starting point for the female silhouettes.
Trend Themes
1. Women's Soccer Apparel - The introduction of sporty and chic World Cup 2019 kits for women presents an opportunity for companies to explore designs that are specifically tailored to female athletes.
2. Gender-neutral Sportswear - With Nike's departure from using male kits for female teams, there lies an opportunity for companies to explore gender-neutral sportswear options.
3. Sustainable Sportswear - As the conversation around sustainable fashion grows, there is an opportunity for companies to explore sustainable materials and manufacturing processes within the sportswear industry.
Industry Implications
1. Sports Apparel Industry - The introduction of the World Cup women's jerseys highlights a market opportunity for companies to design and manufacture athletic apparel specifically tailored to female athletes.
2. Gender-inclusive Fashion Industry - As the gender-neutral and inclusive fashion industry grows, there is an opportunity for companies to explore gender-neutral sportswear options for athletes of all genders.
3. Sustainable Manufacturing Industry - There is an opportunity for companies to explore environmentally-friendly manufacturing processes and materials within the sportswear industry in response to an increasing demand for sustainable fashion.
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