The 'WorkOn' App Connects Users to Coaches and More
Michael Hemsworth — October 10, 2019 — Lifestyle
The 'WorkOn' app is a personalized fitness solution that will offer users with the ability to create the perfect routine for their needs instead of relying on guesswork. The online marketplace will offer access to fitness programs that are developed by coaches, professional athletes and personal trainers, which will enable users to accelerate their capabilities when heading into a gym to train. The various programs available pertain to exercise guidance, weight tracking and rest timers that can be used to transform training.
The 'WorkOn' app speaks to the increased demand for customized fitness program solutions as more consumers aim to lead healthier lifestyles, but require assistance and guidance along the way. The decentralized nature of the platform means users can make plans from anywhere instead of feeling limited by restrictive alternatives.
The 'WorkOn' app speaks to the increased demand for customized fitness program solutions as more consumers aim to lead healthier lifestyles, but require assistance and guidance along the way. The decentralized nature of the platform means users can make plans from anywhere instead of feeling limited by restrictive alternatives.
Trend Themes
1. Personalized Fitness Solutions - The demand for customized fitness program solutions is increasing, providing opportunities for apps like WorkOn to connect users to coaches and trainers.
2. Access to Professional Athlete Programs - The availability of fitness programs from professional athletes offers a unique opportunity for disruptive innovation in the fitness industry, like on the WorkOn app.
3. Decentralized Fitness Platforms - The decentralized nature of fitness platforms like the WorkOn app provides users with freedom and flexibility, highlighting a potential area for growth and innovation in the industry.
Industry Implications
1. Fitness Technology - The WorkOn app is just one example of how technology can be used to enhance personal fitness, opening opportunities for other tech-based fitness solutions.
2. Personal Training - As more consumers turn to personalized fitness programs, there’s an opportunity for personal trainers and coaches to join online marketplaces like WorkOn and extend their reach.
3. Athletic Training - Professional athletes and sports teams can leverage apps like WorkOn to monetize their knowledge and expertise by creating custom training programs.
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