From Self-Isolation Dance Parties to Home Fitness Streaming
Grace Mahas — April 24, 2020 — Lifestyle
The daily lives of many have dramatically shifted in the wake of COVID-19, with citizens being urged to stay at home and practice social distancing. As a result, brands have shifted their fitness models to offer free quarantine-friendly workouts so fans can live stream in the comfort — and safety — of their homes.
Some notable examples include Power Yoga Canada, which offers multiple yoga sessions across the day for at-home practices. These live-streamed sessions can be found on Facebook and Instagram and offer a convenient way for consumers to try to regain some normalcy in their lives.
Another brand offering quarantine-friendly workouts is the inspirational group fitness class brand, City Shred. The company is hosting lasses online via IG LIVE from world-renowned trainers to get users to "stretch, flow, and shred.:
During these challenging times, brands that pivot their model to accommodate the new health measure will increase brand awareness and consumer loyalty.
Some notable examples include Power Yoga Canada, which offers multiple yoga sessions across the day for at-home practices. These live-streamed sessions can be found on Facebook and Instagram and offer a convenient way for consumers to try to regain some normalcy in their lives.
Another brand offering quarantine-friendly workouts is the inspirational group fitness class brand, City Shred. The company is hosting lasses online via IG LIVE from world-renowned trainers to get users to "stretch, flow, and shred.:
During these challenging times, brands that pivot their model to accommodate the new health measure will increase brand awareness and consumer loyalty.
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