Will Poho Launched Woodpecker to Offer More Ethical Outerwear Options
Riley von Niessen — October 23, 2019 — Social Good
References: woodpeckercoats
Will Poho, an established coat manufacturer and designer, recently launched Woodpecker, a vegan outerwear brand that updates popular Canadian coat styles with ethical builds.
To do so, Woodpecker utilizes a bio-based fiber for its insulation called Sustans Fiber, which is completely cruelty free, resistant to moisture, lightweight, and breathable. With this, Woodpecker's winterwear is designed to keep wearers warm in temperatures as low as -30°C, or -22°F. The coats do not use any animal fur either, with the brand opting to line them using a cozy faux fur material instead.
Woodpecker's outerwear is offered in both women's and men's styles, with sizes ranging from XS to XL. The coats are also available in a wide range of colorways and finishes, and each is finished off with an animal emblem on the sleeve.
To do so, Woodpecker utilizes a bio-based fiber for its insulation called Sustans Fiber, which is completely cruelty free, resistant to moisture, lightweight, and breathable. With this, Woodpecker's winterwear is designed to keep wearers warm in temperatures as low as -30°C, or -22°F. The coats do not use any animal fur either, with the brand opting to line them using a cozy faux fur material instead.
Woodpecker's outerwear is offered in both women's and men's styles, with sizes ranging from XS to XL. The coats are also available in a wide range of colorways and finishes, and each is finished off with an animal emblem on the sleeve.
Trend Themes
1. Vegan Outerwear - Disruptive innovation opportunity: Explore the development of more ethical and sustainable alternatives to traditional animal-based outerwear.
2. Bio-based Fiber Insulation - Disruptive innovation opportunity: Research and develop new bio-based fibers for insulation that are cruelty-free, moisture-resistant, lightweight, and breathable.
3. Faux Fur Lining - Disruptive innovation opportunity: Create innovative faux fur materials that offer the same coziness and warmth as real fur while being ethically sourced and environmentally friendly.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Collaborate with vegan outerwear brands to offer a wider variety of stylish and ethical fashion choices for consumers.
2. Textile Manufacturing - Disruptive innovation opportunity: Develop and produce new bio-based fibers for insulation that can be used in a variety of applications, such as outerwear, bedding, and upholstery.
3. Faux Fur Production - Disruptive innovation opportunity: Harness technology and sustainable practices to create high-quality faux fur materials that emulate the look and feel of real fur, without harm to animals or the environment.
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