Fortnum's 1707 Crackers are Filled with Miniature Kitchen Utensils
Laura McQuarrie — November 29, 2023 — Art & Design
References: fortnumandmason & redonline
Fortnum's 1707 Crackers enhance holiday get-togethers with the usual paper crowns and jokes, as well as a recipe from its renowned cookbook and a miniature utensil to help with the preparation process. Within these Christmas crackers, people will find pairings like a recipe for cinnamon and orange biscuits recipe with a cookie cutter or a courgette and thyme scones recipe with a measuring cup. Small-scale graters, coffee scoops and cocktail stirrers are also included in the crackers, offering fun and useful items for friends and family members to swap with one another.
Christmas crackers are fun to crack open and brands are rethinking the experience in order to offer more value, rather than low-cost items and accessories that will land in the trash shortly after opening.
Christmas crackers are fun to crack open and brands are rethinking the experience in order to offer more value, rather than low-cost items and accessories that will land in the trash shortly after opening.
Trend Themes
1. Enhanced Christmas Crackers - Brands are rethinking the experience of Christmas crackers to offer more value and enhance the holiday get-togethers.
2. Miniature Kitchen Utensils - Fortnum's 1707 Crackers are filled with miniature kitchen utensils, offering fun and useful items for friends and family members.
3. Creative Recipe Pairings - Fortnum's 1707 Crackers include recipe pairings like cinnamon and orange biscuits with a cookie cutter or courgette and thyme scones with a measuring cup.
Industry Implications
1. Food and Beverage - Fortnum's 1707 Crackers introduce new opportunities for brands in the food and beverage industry to enhance their packaging and provide value-adding products.
2. Gift and Holiday - Enhanced Christmas crackers offer innovative opportunities for companies in the gift and holiday industry to create unique and memorable experiences for customers.
3. Kitchenware and Utensils - The inclusion of miniature kitchen utensils in Fortnum's 1707 Crackers highlights the potential for disruption and innovation in the kitchenware and utensils industry.
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