The New Wonder Bread Ad Campaign Features Cute Voice-Over Conversations
Megan Facciuolo — April 23, 2014 — Lifestyle
References: youtube & designtaxi
A Toronto-based advertising agency called The Hive came up with an adorable series for the new Wonder Bread ad campaign. The ads are based around everyday conversations that we have with people like our moms, friends or significant others while making a sandwich.
The campaign is called 'The best thing since...' and each commercial finishes with the slogan accompanied with a term that depicts each commercial's scenario. For example, in one, an apologetic husband makes a cute face out of peanut butter and Wonder Bread to try to appease his wife; evidently, the commercial finishes with the words 'The best thing since making up.' The voiceovers are short and sweet and are reflected in the "invisible" way each sandwich is made.
The campaign is called 'The best thing since...' and each commercial finishes with the slogan accompanied with a term that depicts each commercial's scenario. For example, in one, an apologetic husband makes a cute face out of peanut butter and Wonder Bread to try to appease his wife; evidently, the commercial finishes with the words 'The best thing since making up.' The voiceovers are short and sweet and are reflected in the "invisible" way each sandwich is made.
Trend Themes
1. Conversational Advertising - Leveraging everyday conversations in advertising campaigns presents disruptive innovation opportunities for brands to engage with consumers on a more relatable level.
2. Personalized Marketing - Creating ads that mirror common conversations between friends and family members offers a disruptive innovation opportunity for brands to establish emotional connections with consumers.
3. Narrative Branding - Utilizing storytelling techniques in advertising, such as incorporating voiceovers and relatable scenarios, creates disruptive innovation opportunities for brands to differentiate themselves in the market.
Industry Implications
1. Advertising - The advertising industry can leverage conversational bread ads to create engaging campaigns that resonate with consumers.
2. Food and Beverage - Brands in the food and beverage industry can explore conversational bread ads to promote new products and drive consumer interest.
3. Marketing and Communications - The marketing and communications industry can benefit from conversational bread ads as an innovative approach to create memorable and impactful brand campaigns.
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