White Peak Distillery Launches Its First SIngle Malt Whiskey, Wire Works
Niko Pajkovic — February 1, 2022 — Lifestyle
References: derbyshiredistillery & thedrinksbusiness
White Peak Distillery, a whiskey distillery owned by Derbyshire, has announced the launch of Wire Works, the brand's first single malt, non-age statement whiskey.
The new single malt consists of a mix of 80% un-peated malted barely from Derbyshire, and 20% peated malted barley from Scotland. According to the Distillery's owners -- husband-and-wife duo Max and Claire Vaughan -- the whiskey took a full year of experimentation to develop. “We spent a year researching different proportions of peated and unpeated barleys to come up with where we’ve landed,” explained the couple in a recent press statement.
The expression itself is said to present a complex, fruit-forward flavor profile that conjures the tastes of vanilla, chocolate, orange peel, toffee, and roasted malt.
Image Credit: Derbyshire Distillery
The new single malt consists of a mix of 80% un-peated malted barely from Derbyshire, and 20% peated malted barley from Scotland. According to the Distillery's owners -- husband-and-wife duo Max and Claire Vaughan -- the whiskey took a full year of experimentation to develop. “We spent a year researching different proportions of peated and unpeated barleys to come up with where we’ve landed,” explained the couple in a recent press statement.
The expression itself is said to present a complex, fruit-forward flavor profile that conjures the tastes of vanilla, chocolate, orange peel, toffee, and roasted malt.
Image Credit: Derbyshire Distillery
Trend Themes
1. Peated-non-peated Whiskey Blends - The trend towards experimenting with different proportions of Peated and Non-Peated Barley to create a new category of whiskey presents an opportunity for whiskey brands to offer a unique flavor profile to consumers.
2. Non-age Statement Whiskey - The trend of launching Non-Age Statement Whiskey presents an opportunity for whiskey brands to cater to a younger generation of whiskey drinkers who are more open to experimentation and don't care much about the age of whiskey.
3. Small-batch Whiskey - The trend of producing high-quality Whiskey in small batches presents an opportunity for whiskey distilleries to offer a unique and premium product to consumers.
Industry Implications
1. Craft Distilleries - The trend towards experimentation with different ingredients and aging techniques presents an opportunity for craft distilleries to launch unique and premium whiskey products.
2. Alcohol Beverage Companies - The trend of launching Non-Age Statement whiskey presents an opportunity for alcohol beverage companies to cater to a younger generation of whiskey drinkers and capitalize on the growth in the whiskey market.
3. Hospitality Industry - The trend of producing small-batch, high-quality whiskey presents an opportunity for the hospitality industry to offer unique and premium whiskey products on their menu, catering to a discerning customer base.
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