Wax Buffalo Introduces the Holiday-Ready 'Winter Line' of Candles
References: waxbuffalo
Wax Buffalo’s ‘Winter Line’ has arrived in time for the holiday season. The brand’s candle lineup, which is available in 9oz and 16oz sizes, is perfect for transforming any room into the perfect winter wonderland. Consumers can choose from ‘cinnamon + clove,’ ‘evergreen,’ ‘warm ginger,’ and ‘winter’s eve,’ which are four deliciously-scented candles that utilize seasonal ingredients to evoke a sense of the holidays.
‘cinnamon + clove’ is a self-explanatory scent loaded with notes of cinnamon and cloves. ‘evergreen’ smells of pine, blue spruce, roasted rosemary, fir needles, and crisp winter pine cones. ‘warm ginger’ offers aromas of fragrant tea, ginger, lemon zest, black currant, floral jasmine, and sweet amber. To finish, ‘winter’s eve’ is crafted using lemon balm, bergamot, cedar, pine, dark sandalwood, sweet grass, honey, and hot earl grey tea.
Image Credit: Wax Buffalo
‘cinnamon + clove’ is a self-explanatory scent loaded with notes of cinnamon and cloves. ‘evergreen’ smells of pine, blue spruce, roasted rosemary, fir needles, and crisp winter pine cones. ‘warm ginger’ offers aromas of fragrant tea, ginger, lemon zest, black currant, floral jasmine, and sweet amber. To finish, ‘winter’s eve’ is crafted using lemon balm, bergamot, cedar, pine, dark sandalwood, sweet grass, honey, and hot earl grey tea.
Image Credit: Wax Buffalo
Trend Themes
1. Seasonal Candles - Businesses can capitalize on the demand for seasonal candles by introducing new blends and scents to cater to the market's evolving tastes and preferences.
2. Scent Innovation - There are opportunities for businesses to disrupt the candle industry by creating new and unique scents that heighten the consumer's sense of smell and evoke emotions.
3. Sustainability - Sustainability is a growing concern among consumers, and businesses can capitalize on this trend by introducing eco-friendly candles with recycled packaging and using natural ingredients like soy wax and essential oils.
Industry Implications
1. Home Decor - Home decor retailers can add seasonal candles to their inventory to provide consumers with a complete experience, thereby increasing consumer loyalty and revenue.
2. Personal Care - Personal care product retailers can include candles in their inventory, providing consumers with a range of products to improve their mental health and wellbeing through aromatherapy.
3. Hospitality - Hotels and spas can utilize seasonal candles to enhance their guests' experiences and ambiance, thereby increasing customer satisfaction and loyalty.
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