The Black Eyed Peas and Barefoot Wine partnered for 'Band Together'
Ellen Smith — September 29, 2020 — Marketing
References: bandtogether.barefootwine & alistdaily
The Black Eyed Peas and Barefoot Wine partnered to release 'Band Together' -- an AR wine experience that's giving back to two non-profits.
To participate in this unique interactive experience, users must download an app and purchase a Barefoot product, which consists of both red and white bottles of wine. Once the QR code is scanned, a virtual AR concert from The Black Eyed Peas will begin. To make matters even more special, this performance will feature the band's latest single VIDA LOCA, meaning Barefoot consumers will have exclusive access to the new song. Every time a Barefoot label is scanned, the brand will donate $1 to American Cancer Society and Children of Restaurant Employees.
Image Credit: Barefoot
To participate in this unique interactive experience, users must download an app and purchase a Barefoot product, which consists of both red and white bottles of wine. Once the QR code is scanned, a virtual AR concert from The Black Eyed Peas will begin. To make matters even more special, this performance will feature the band's latest single VIDA LOCA, meaning Barefoot consumers will have exclusive access to the new song. Every time a Barefoot label is scanned, the brand will donate $1 to American Cancer Society and Children of Restaurant Employees.
Image Credit: Barefoot
Trend Themes
1. AR Wine Experiences - AR wine experiences provide an opportunity to engage with wine consumers and will become more popular as people look for unique and interactive experiences.
2. Cause-related Marketing - Cause-related marketing campaigns like 'Band Together' can help brands build consumer loyalty and also give back to the community.
3. Virtual Concerts - Virtual concerts using AR technology can provide a new way for musicians to connect with their fans and increase engagement with their brand.
Industry Implications
1. Wine Industry - The wine industry can leverage AR experiences to create new and unique ways to engage with their customers and stand out among competitors.
2. Technology Industry - The technology industry can develop new and innovative AR tools to better enable brands to create interactive experiences for their customers.
3. Music Industry - The music industry can leverage AR technology to create new revenue streams and engage with fans in a unique way beyond traditional concerts and merchandise sales.
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