This Race Supplies Entrants with Wine Instead of Water at Rest Stops
Katherine Pendrill — January 15, 2016 — Lifestyle
References: wineathlon & munchies.vice
A Glasgow-based events company called 'TeamOA' is organizing an unusual fun run that involves giving entrants wine instead of water at each of the rest stops. This race follows similar events, which have involved using chocolate and pie as running motivation.
The wine-fueled fun run is set to take place later this year and it will be hosted directly in Glasgow. Although the official route has yet to be finalized, the ten-kilometer race will involve wine samples at each of the two-mile rest stops. There will also be full-size wine bottles available for purchase at the end of the race.
While the idea of offering long-distance runners wine instead of water may seem a bit ridiculous, the event is largely designed as a fun way to get people interested in the sport.
The wine-fueled fun run is set to take place later this year and it will be hosted directly in Glasgow. Although the official route has yet to be finalized, the ten-kilometer race will involve wine samples at each of the two-mile rest stops. There will also be full-size wine bottles available for purchase at the end of the race.
While the idea of offering long-distance runners wine instead of water may seem a bit ridiculous, the event is largely designed as a fun way to get people interested in the sport.
Trend Themes
1. Alcohol-themed Runs - Organizing fun runs incorporating alcoholic beverages instead of traditional aid stations at rest stops.
2. Novelty Fitness Events - Creating fitness events centered around unique and unexpected experiences.
3. Unique Beverage Experiences - Incorporating unusual beverage offerings to established events in order to differentiate from existing offerings.
Industry Implications
1. Event Planning - Designing and executing unique and memorable events for clients.
2. Fitness - Incorporating different elements into traditional fitness events to create a fresh workout experience.
3. Beverage Industry - Developing unusual or new beverage products for events and other markets.
1.1
Score
Popularity
Activity
Freshness
