Windows 7 Ad Campaigns Stress That it is Easy to Use
Mohamed Umeya — January 7, 2010 — Tech
References: microsoft
Microsoft has released its new Windows operating system in North America. The ad campaigns for the new system focus on how user-friendly the software is.
After only just recently releasing Windows Vista, Microsoft feels the need to release Windows 7 to match their competitors. Mac commercials have directly challenged the PC products and their commercials are very funny to say the least.
The new operating system Windows 7 has improved security settings and a new administrative option of scheduling the amount of hours other users can operate the PC. Windows 7 ads insist upon how easy it is to use with the new Live Snap bar option you can seamlessly transition from one window to another. Another very cool feature is the Snap. It allows for you to compare to files (like a picture lets say) side by side and drag and drop it wherever you want.
After only just recently releasing Windows Vista, Microsoft feels the need to release Windows 7 to match their competitors. Mac commercials have directly challenged the PC products and their commercials are very funny to say the least.
The new operating system Windows 7 has improved security settings and a new administrative option of scheduling the amount of hours other users can operate the PC. Windows 7 ads insist upon how easy it is to use with the new Live Snap bar option you can seamlessly transition from one window to another. Another very cool feature is the Snap. It allows for you to compare to files (like a picture lets say) side by side and drag and drop it wherever you want.
Trend Themes
1. User-friendly Software - Technology companies should invest in creating more user-friendly software to meet customer demands.
2. Improved Security Features - An opportunity exists for software companies to develop improved security features to match consumer concerns.
3. Efficient Multitasking - Multitasking features, such as the Snap bar and comparing files side by side, are popular among users and should be integrated into future software developments.
Industry Implications
1. Technology - The technology industry should prioritize creating user-friendly software with improved security features.
2. Advertising - Advertising agencies can focus on emphasizing user-friendly features in ad campaigns for technology products.
3. Cybersecurity - The cybersecurity industry should collaborate with technology companies to improve security features on software products.
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