The Wilson Tennis Roger Federer Commercial is About Feelings
Tiana Reid — June 21, 2010 — Pop Culture
References: wilson & adweek.blogs
The Wilson Tennis Roger Federer commercial features the tennis pro playing his hand at therapy. A tennis player is frustrated by his crappy performance on the court (namely his backhand) and Federer asks him the typical psychoanalyst question: "How does that make you feel?"
The premise is that there is more feel in Wilson's tennis rackets. Who would have ever thought there would be popular advertising commercials actually promoting men's feelings?
Implications - xx
This commercial is both comedic and informative and is sure to be a hit with audiences everywhere, and especially those who are engaged in organized sports teams.
The premise is that there is more feel in Wilson's tennis rackets. Who would have ever thought there would be popular advertising commercials actually promoting men's feelings?
Implications - xx
This commercial is both comedic and informative and is sure to be a hit with audiences everywhere, and especially those who are engaged in organized sports teams.
Trend Themes
1. Comedic Sports Ads - Comedic sports commercials that combine humor and information are gaining popularity.
2. Promoting Emotions in Advertising - Advertising campaigns that focus on promoting emotions, such as feelings of frustration and inspiration, are becoming more prevalent.
3. Innovative Tennis Equipment Marketing - Tennis equipment companies are finding innovative ways to market their products, emphasizing the sensory experience and performance benefits.
Industry Implications
1. Sports Advertising - The sports advertising industry is evolving to incorporate humor and emotional appeal in their campaigns.
2. Sports Equipment Manufacturing - Sports equipment manufacturers are exploring new marketing strategies to highlight the unique features and benefits of their products.
3. Therapeutic Services - Therapeutic services providers may consider leveraging sports-themed advertising to reach a wider audience seeking emotional support and personal growth.
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