The Wildlife Park Goldau Campaign Promotes the 'Zoo Without Bars'
Meghan Young — November 22, 2012 — Marketing
References: advico.ch & ibelieveinadv
It might seem suspicious that the Wildlife Park Goldau campaign touting "the zoo without bars" has what appears to be bars separating the viewers from the animals captured. But those aren't a person's average bars. In place of metal is wood. These 'bars' are simply strategically placed trees, which showcases the lush forests the animals are encouraged to roam.
The Wildlife Park Goldau campaign was created by Advico Y&R, an ad agency based in Zurich, Switzerland. The images, which were photographed by Andrea Vedovo and retouched by Alex Herzog of Red Department, capture the feeling of freedom even in spite of the fake bars obscuring a clean view of the animals. It was art directed by Fabian Esslinger with creative direction by Martin Stulz and Dominik Oberwiler.
The Wildlife Park Goldau campaign was created by Advico Y&R, an ad agency based in Zurich, Switzerland. The images, which were photographed by Andrea Vedovo and retouched by Alex Herzog of Red Department, capture the feeling of freedom even in spite of the fake bars obscuring a clean view of the animals. It was art directed by Fabian Esslinger with creative direction by Martin Stulz and Dominik Oberwiler.
Trend Themes
1. Zoo Without Bars - Disruptive innovation opportunity: Develop innovative enclosures that mimic natural environments without the need for traditional metal bars.
2. Nature-integrated Advertising - Disruptive innovation opportunity: Create advertising campaigns that incorporate elements of nature to promote a more sustainable and eco-friendly message.
3. Mindful Wildlife Photography - Disruptive innovation opportunity: Utilize photography techniques and retouching methods to capture wildlife in a way that challenges traditional perceptions and stimulates conservation efforts.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Explore creative ways to integrate natural elements into advertising campaigns, generating more impactful and environmentally-friendly messages.
2. Wildlife Conservation - Disruptive innovation opportunity: Develop new techniques and approaches to showcase wildlife in a visually captivating and impactful manner, increasing public awareness and support for conservation efforts.
3. Photography - Disruptive innovation opportunity: Pioneer new photography and retouching techniques that challenge traditional perceptions, capturing wildlife in a way that sparks interest and promotes conservation actions.
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