Wild Planet, Simple Mills & Chosen Foods Launched a Limited Collab
Laura McQuarrie — August 2, 2024 — Lifestyle
References: wildplanetfoods & businesswire
Wild Planet teamed up with two better-for-you brands, Simple Mills and Chosen Foods, to create a Limited Edition Wild Tuna Snack Pack featuring its newest product, sustainably pole- and line-caught Skipjack Wild Tuna made with tangy diced Dill Pickle, lemon juice and sea salt.
The new tuna product pairs with Simple Mills' nutrient-dense Fine Ground Sea Salt Almond Flour Crackers and Chosen Foods' Classic Mayo made with 100% pure avocado oil, and altogether it makes a satisfying snack or a light lunch at home or on the go.
This limited-edition snack pack was inspired by customer pairings. "After being flooded with social media posts combining Wild Planet, Simple Mills and Chosen Foods, it was obvious that we needed to make this partnership a reality,” said Clint Mickel, VP of Marketing.
The new tuna product pairs with Simple Mills' nutrient-dense Fine Ground Sea Salt Almond Flour Crackers and Chosen Foods' Classic Mayo made with 100% pure avocado oil, and altogether it makes a satisfying snack or a light lunch at home or on the go.
This limited-edition snack pack was inspired by customer pairings. "After being flooded with social media posts combining Wild Planet, Simple Mills and Chosen Foods, it was obvious that we needed to make this partnership a reality,” said Clint Mickel, VP of Marketing.
Trend Themes
1. Sustainable Seafood Snacks - A growing focus on sustainability in the food industry is leading to the popularity of eco-friendly seafood products like the Wild Tuna Snack Pack.
2. Collaborative Product Launches - Brands are increasingly collaborating to create limited-edition products that combine their strengths, as seen with the partnership between Wild Planet, Simple Mills, and Chosen Foods.
3. Nutrient-dense Convenient Meals - Consumers are seeking out nutrient-dense, convenient meal options that align with a healthier lifestyle, which is evident in the combination of fine ground sea salt almond flour crackers, wild tuna, and avocado oil-based mayo.
Industry Implications
1. Sustainable Seafood - The industry is witnessing a surge in demand for sustainably sourced seafood options, driven by increasing environmental awareness among consumers.
2. Health-conscious Packaged Foods - With a rise in health-conscious eating, the market for nutritious and convenient packaged food items is expanding, as illustrated by the Wild Tuna Snack Pack.
3. Collaborative Brand Partnerships - The trend of brand alliances to create unique, limited-edition products offers a new pathway for growth and consumer engagement in the food and beverage sector.
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