Mcdonalds Uses Funny WiFi Network Names to Attract Customers
Laura McQuarrie — December 5, 2013 — Marketing
References: creativecriminals
This creative campaign from McDonald’s and TBWA Madrid uses funny WiFi network names to attract customers. The premise is extremely simple and effective.
McDonald’s noticed that people who were not eating at their restaurants were stealing its WiFi. Instead of restricting WiFi usage, it came up with a cheeky way to communicate with the customers of its competitors. Quite simply, the names of the WiFi networks were changed to humorous messages like: “WiFi is always better at McDonald’s. And so is the food. Come to McDonald’s” and “Free McCafe with your order.”
Because the idea is so simple, it’s has the potential to be adapted for any restaurant or business with free WiFi. Since so many people are on their phones no matter where they are, this is a brilliant way to draw people who are in a particular area into a store.
McDonald’s noticed that people who were not eating at their restaurants were stealing its WiFi. Instead of restricting WiFi usage, it came up with a cheeky way to communicate with the customers of its competitors. Quite simply, the names of the WiFi networks were changed to humorous messages like: “WiFi is always better at McDonald’s. And so is the food. Come to McDonald’s” and “Free McCafe with your order.”
Because the idea is so simple, it’s has the potential to be adapted for any restaurant or business with free WiFi. Since so many people are on their phones no matter where they are, this is a brilliant way to draw people who are in a particular area into a store.
Trend Themes
1. Creative Wifi Campaigns - Using humorous or engaging WiFi network names to attract customers is a simple and effective way to communicate with potential new clientele.
2. Marketing Through Technology - Integrating technology marketing in customer outreach provides an innovative way of attracting new customers and building customer engagement.
3. Localized Marketing - Targeting and attracting customers through localized marketing campaigns that leverage technology is an effective way of engaging new customers.
Industry Implications
1. Fast Food - Fast food chains can leverage localized marketing campaigns through engaging and humorous use of their WiFi networks to attract more customers and build brand awareness.
2. Coffeehouses - Coffee shops and cafes can use creative WiFi network names to attract customers and increase foot traffic, while building brand loyalty through the use of technology marketing.
3. Retail Stores - Retail stores can increase customer engagement by implementing technology marketing campaigns like humorous WiFi network names to attract customers and communicate with potential new customers.
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