The Wienerwald Restaurant Gets a Bold New Look
Jordan M — January 13, 2011 — Art & Design
References: ifgroup.org & yatzer
The German restaurant Wienerwald wanted a bold new look to take the franchise into the 21st century and this collection of photos showcases the highly successful results of the Ippolito Fleitz Group's design.
The re-branding resulted in a colorful, but not suffocating aesthetic that has a natural and fluid demeanor. Also, because Wienerwald has locations in over 18 countries, its minimalistic aesthetic will be easily at home in a variety of cultures and environments. Bold, direct, simple and profound, the Wienerwald re-branding hits all of the essential sign posts of an effective shift in product image.
The re-branding resulted in a colorful, but not suffocating aesthetic that has a natural and fluid demeanor. Also, because Wienerwald has locations in over 18 countries, its minimalistic aesthetic will be easily at home in a variety of cultures and environments. Bold, direct, simple and profound, the Wienerwald re-branding hits all of the essential sign posts of an effective shift in product image.
Trend Themes
1. Minimalistic Aesthetics - Opportunity for businesses to adopt minimalistic aesthetics for their brand re-branding, creating a bold and impactful image.
2. Cross-cultural Adaptation - Opportunity to design brand identities that can easily adapt to various cultures and environments, enabling global expansion.
3. Fluid and Natural Designs - Businesses can explore fluid and natural design elements to create a fresh and modern look that resonates with consumers.
Industry Implications
1. Restaurant - Opportunity for restaurants to re-brand their establishments and attract new customers with bold and visually appealing designs.
2. Graphic Design - Opportunity for graphic design agencies to offer re-branding services, helping businesses create impactful visual identities.
3. Franchise Management - Opportunity for franchise management companies to assist global franchises in adapting their brand identity to different cultures and locations.
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