Sevdaliza is the Face of The Fabricant's XXories Facewear
Laura McQuarrie — January 26, 2023 — Art & Design
References: wwd
Iranian-Dutch musician Sevdaliza is the new face of the XXories facewear range by The Fabricant, which introduces digital wearables in the form of virtual earrings, piercings and nose changes that can be sported in augmented reality.
The collection of facewear distinguishes itself with designs that not only sit ontop of the face but appear to piece the skin, making the digital alterations look more lifelike. Additionally, each item works as a key that unlocks access to future collections.
This collection represents the debit of The Fabricant’s Wholeland digital fashion project, which is based on “embracing your shadow so you can freely express your whole self." Created with motion capture and technology by Unreal Engine, Sevdaliza appears as a digital twin.
The collection of facewear distinguishes itself with designs that not only sit ontop of the face but appear to piece the skin, making the digital alterations look more lifelike. Additionally, each item works as a key that unlocks access to future collections.
This collection represents the debit of The Fabricant’s Wholeland digital fashion project, which is based on “embracing your shadow so you can freely express your whole self." Created with motion capture and technology by Unreal Engine, Sevdaliza appears as a digital twin.
Trend Themes
1. Virtual Wearables - Fashion companies can develop a line of digital wearables that consumers can sport in augmented reality for an innovative shopping experience.
2. Lifelike Digital Alterations - The incorporation of designs that appear to piece the skin can disrupt the virtual fashion industry and provide more realistic virtual styling options.
3. Key-based Collections - Innovative fashion companies can take inspiration from The Fabricant’s key-based collection model that unlocks access to future collections to encourage brand loyalty and repeat purchases.
Industry Implications
1. Fashion - The digital facewear collection can inspire virtual fashion companies to integrate more virtual wearables and provide a more personalized shopping experience.
2. Technology - Companies in the technology industry can take advantage of advancements in motion capture technology and Unreal Engine to develop more realistic virtual experiences and possibilities for digital fashion.
3. Marketing - The Fabricant's Wholeland digital fashion project can inspire marketing agencies to incorporate virtual reality experiences and motion capture technology to bring their campaigns to life.
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