The White Space Shop in New York Moves Consumers Away from the Internet
Jamie Danielle Munro — March 14, 2014 — Fashion
The Gap is catching on to the e-commerce world, and is trying to combat online-only shopping with its White Space Shop. The concept store brings in a more inviting communal space for consumers to simply enjoy the shopping experience, instead of sitting in the confines of their home.
The store supplies curated Gap products, so coming here one might snag items that can't be found online. Moreover, magazines are laid out for people to sit down and relax, making the White Space Shop an experience instead of just somewhere to come and buy clothes. This is exactly what customers need: a memorable feeling each time they walk into a shop. Otherwise, whose to stop individuals from simply sitting at home and ordering their entire wardrobe online?
The store supplies curated Gap products, so coming here one might snag items that can't be found online. Moreover, magazines are laid out for people to sit down and relax, making the White Space Shop an experience instead of just somewhere to come and buy clothes. This is exactly what customers need: a memorable feeling each time they walk into a shop. Otherwise, whose to stop individuals from simply sitting at home and ordering their entire wardrobe online?
Trend Themes
1. Community-oriented Concept Stores - Businesses can create communal spaces that prioritize the in-store experience to draw consumers away from the internet.
2. Curated Physical Product Offerings - Businesses can create special collections of products only available in-store to encourage physical shopping and differentiate from their online offerings.
3. Experience-focused Retail Environments - Businesses can create immersive, experiential shopping environments to attract shoppers looking for a memorable experience rather than just a purchase.
Industry Implications
1. Retail - Retail businesses can create concept stores that prioritize the in-store experience and differentiate from their online offerings.
2. Fashion - Fashion brands can create curated collections of products only available in-store to encourage physical shopping and differentiate from their online offerings.
3. Print Media - Print media businesses could partner with retailers to provide in-store magazines and reading materials that encourage shoppers to linger and enjoy the in-store experience.
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