The 'White House Beer Brew' Lets You Taste What Obamas Drinking
Marina Rotharmel — September 4, 2012 — Pop Culture
References: whitehouse.gov & laughingsquid
Ever wondered what Obama drinks to get his buzz on? Well, wonder no more, as news has hit that he has his personal chefs make a 'White House Beer Brew.' Sam Kass, who is the white house assistant chef, uses the finest ingredients to make the perfect ale fit for the President. Obama himself had the idea to make a homemade beer, and went ahead and bought his own home brewing kit.
On the White House blog, they show you how to fiddle around with home brewing and taste what Obama's been drinking. They've made two different recipes available for the public: the White House Honey Brown Ale and Honey Porter beer.
If you're curious about the beer, Sam Kass will show you what it's all about in the YouTube tutorial.
On the White House blog, they show you how to fiddle around with home brewing and taste what Obama's been drinking. They've made two different recipes available for the public: the White House Honey Brown Ale and Honey Porter beer.
If you're curious about the beer, Sam Kass will show you what it's all about in the YouTube tutorial.
Trend Themes
1. Homebrewing - The rise in interest in homebrewing presents opportunities for innovation across the brewing industry.
2. Craft Beer - Craft breweries can take inspiration from the White House's beer recipes and create presidential-themed brews.
3. Celebrity Alcohol Brands - The popularity of celebrities releasing their own alcohol brands means that an Obama-inspired beer could potentially become a profitable venture.
Industry Implications
1. Alcoholic Beverages - The beer industry can leverage the interest in the White House's beer recipes to tap into the homebrewing market.
2. Food and Beverage - Restaurants and bars can feature White House-inspired brews to attract customers looking for unique experiences.
3. Politics and Celebrity - The intersection of politics and celebrity culture presents an opportunity for alcohol brands to create innovative marketing strategies.
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