The New White Claw Summer Flavors Celebrate Warm Weather in the UK
Michael Hemsworth — June 21, 2024 — Lifestyle
References: uk.whiteclaw & thespiritsbusiness
These new White Claw summer flavors have been announced by the brand as some of its latest products making their way to the UK market just in time for the warm weather.
The hard seltzers come in the new Pineapple and Passion Fruit flavors, which come in at 95-calories per can with a 4.5% ABV. These easy drinking libations boast triple-distilled spirit in a sparkling water base with natural fruit flavors with no artificial sweeteners in the mix. Consumers in the UK looking to try out the new flavors can pick up a variety four-pack priced at £7.50.
The new White Claw summer flavors come as part of the brand's continued push to innovate with its core product in response to its continued popularity.
Image Credit: White Claw
The hard seltzers come in the new Pineapple and Passion Fruit flavors, which come in at 95-calories per can with a 4.5% ABV. These easy drinking libations boast triple-distilled spirit in a sparkling water base with natural fruit flavors with no artificial sweeteners in the mix. Consumers in the UK looking to try out the new flavors can pick up a variety four-pack priced at £7.50.
The new White Claw summer flavors come as part of the brand's continued push to innovate with its core product in response to its continued popularity.
Image Credit: White Claw
Trend Themes
1. Fruit-infused Hard Seltzers - The incorporation of natural fruit flavors like pineapple and passion fruit into hard seltzers enhances the beverage's appeal by offering authentic, seasonal tastes.
2. Low-calorie Alcoholic Beverages - At only 95 calories per can, these new offerings cater to the growing consumer desire for low-calorie drink options that don't compromise on taste.
3. Artificial Sweetener-free Drinks - Featuring no artificial sweeteners, these hard seltzers tap into the clean label trend, appealing to health-conscious consumers seeking purer ingredient lists.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry sees innovation with the introduction of health-forward, flavorful options like White Claw's new summer flavors.
2. Health and Wellness - Health and wellness sectors benefit from products that align with consumer preferences for lower-calorie, natural ingredient drinks.
3. Convenience Retail - Convenience retail stores gain from stocking trending low-calorie, artificial sweetener-free alcoholic beverages that meet current consumer demands.
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