'When I Grow Up' by Jasmin Lai Transforms Imagination into Ambition
Andrew Robertson — May 9, 2012 — Life-Stages
References: vimeo & notcot.org
The animated short 'When I Grow Up' by Jasmin Lai tells the story of a young girl who, when asked to write down what she wants to do when she grows up, envisions herself in a variety of colorful careers. The cartoon is as charming as it is clever, turning to childhood imagination and ambition for inspiration.
For kids, the world of careers and responsibilities has yet to be fully realized. The world is a blank canvas for which creativity and interpretation run rampant. The little girl in 'When I Grow Up' transforms herself into the various careers she sees carried out on a day to day basis as she walks back home from school. Solider, baker, bellboy -- all of them are possibilities and all of them ripe for imaginative play.
For kids, the world of careers and responsibilities has yet to be fully realized. The world is a blank canvas for which creativity and interpretation run rampant. The little girl in 'When I Grow Up' transforms herself into the various careers she sees carried out on a day to day basis as she walks back home from school. Solider, baker, bellboy -- all of them are possibilities and all of them ripe for imaginative play.
Trend Themes
1. Childhood Imagination - Opportunity to create products and experiences that encourage children to explore and embrace their imaginative play.
2. Career Exploration - Potential for innovative tools and resources that help children discover and learn about various careers from a young age.
3. Ambition Inspiration - Creating content and media that inspire and motivate children to dream big and pursue their ambitions.
Industry Implications
1. Education - Developing educational platforms and resources that introduce children to different careers and foster their creativity.
2. Entertainment - Opportunity to create engaging and inspiring animated content that showcases various career options to young audiences.
3. Toys and Games - Designing toys and games that encourage children to role-play different careers, promoting imaginative play and aspiration.
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