The 'You Are What You Ride' Series Pairs Bikes with Identities
Alexander Lam — July 12, 2013 — Art & Design
References: cyclemon & mymodernmet
A series of clever illustrations entitled 'You Are What You Ride' by French artists Thomas Pomarelle and Romain Bourdieux features bike designs based on identities. Each illustration has a different bike design that accurately pairs with a certain type of person. By customizing the design of each bike, Pomarelle and Bourdieux were able to convey an extended range of personalities and identities.
You Are What You Ride has various custom frames and wheels to match both stylistic and functional needs. Bikes were made to meet the lifestyle needs of people who identify with groups like gangsters, hipsters and runners. As a result, anyone browsing through the quirky designs can easily find the perfect bike with minimal effort
You Are What You Ride has various custom frames and wheels to match both stylistic and functional needs. Bikes were made to meet the lifestyle needs of people who identify with groups like gangsters, hipsters and runners. As a result, anyone browsing through the quirky designs can easily find the perfect bike with minimal effort
Trend Themes
1. Customized Bike Designs - Creating personalized bike designs based on different identities opens up opportunities for customization in the bike industry.
2. Expressing Identity Through Design - The trend of pairing bike designs with specific personalities highlights the potential for self-expression through product design in various industries.
3. Lifestyle-based Product Offerings - Designing bikes to meet the lifestyle needs of specific groups like gangsters, hipsters, and runners demonstrates the demand for tailored products catering to specific market segments.
Industry Implications
1. Bicycle Manufacturing - Incorporating customized bike designs based on different identities can disrupt the traditional bicycle manufacturing industry by offering unique, personality-inspired products.
2. Product Design - The trend of expressing identity through design in the bike industry can inspire similar approaches to product design in various sectors, enabling brands to create products that resonate with specific target audiences.
3. Lifestyle and Fashion - The concept of lifestyle-based product offerings in the bike industry can extend to other sectors such as lifestyle and fashion, allowing brands to develop tailored products that align with specific consumer lifestyles.
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