Rihanna's What Now Music Video Exploded with Feminine Power
Sarah Dos Santos — November 15, 2013 — Pop Culture
References: directlyrics
Rihanna's What Now music video just dropped and the Bajan princess lets loose and gets real, wearing a gothic-inspired look. The emotional pop ballad is the sixth single from her 'Unapologetic' album.
The song is led by a gentle piano melody and powerful bass vibrations back it up. The music video is equally as powerful as the song and the Caribbean queen holds nothing back when she sings. RiRi rocks a raven black mullet, a clingy pale dress and lots of metallic accessories.
At the beginning of the shoot, she seems vulnerable and reserved, but when the chorus picks up, the lighting changes and her movements get more wild and unreserved. She dances and floats around the room in an ethereal way, staring directly into the camera as if her message is directed at us. Her movements carry so much expression and emotion as she twists and contorts her body, exposing every line and curve of her structure. She uses every atom of her body to convey the message in the song.
The What Now music video is spine-chilling and eerily beautiful. The visual effects are dark and deep and Rihanna's sugary-sweet vocals will give you goosebumps.
The song is led by a gentle piano melody and powerful bass vibrations back it up. The music video is equally as powerful as the song and the Caribbean queen holds nothing back when she sings. RiRi rocks a raven black mullet, a clingy pale dress and lots of metallic accessories.
At the beginning of the shoot, she seems vulnerable and reserved, but when the chorus picks up, the lighting changes and her movements get more wild and unreserved. She dances and floats around the room in an ethereal way, staring directly into the camera as if her message is directed at us. Her movements carry so much expression and emotion as she twists and contorts her body, exposing every line and curve of her structure. She uses every atom of her body to convey the message in the song.
The What Now music video is spine-chilling and eerily beautiful. The visual effects are dark and deep and Rihanna's sugary-sweet vocals will give you goosebumps.
Trend Themes
1. Emotive Music Videos - Disruptive innovation opportunity: Creating emotionally powerful music videos that connect deeply with viewers.
2. Gothic-inspired Fashion - Disruptive innovation opportunity: Designing edgy fashion styles that blend gothic elements with contemporary trends.
3. Visual Effects in Music Videos - Disruptive innovation opportunity: Developing cutting-edge visual effects techniques to enhance the impact of music videos.
Industry Implications
1. Music Industry - Disruptive innovation opportunity: Leveraging technological advancements to revolutionize the way music videos are produced and consumed.
2. Fashion Industry - Disruptive innovation opportunity: Incorporating gothic-inspired elements into mainstream fashion designs and collections.
3. Entertainment Industry - Disruptive innovation opportunity: Pushing the boundaries of visual effects technology to create immersive and captivating experiences in music videos and other entertainment mediums.
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