Bird & Anchor Curates Natural Beauty Wellness Kits for Travelers
Laura McQuarrie — October 14, 2016 — Lifestyle
References: birdandanchor & instagram
Bird & Anchor is launching a product that will help health-conscious travelers take the stress out of packing and preparing for a trip by offering pre-assembled selection of natural personal care products in a travel-sized wellness kit.
While there are now plenty of natural care products on the market, finding them in sample or travel-sized options can be a challenge. To remedy this, Bird & Anchor plans to curate its own selection of skincare and wellness products that are made in small batches. These boxes can be acquired by consumers quarterly, as well as through an online store, where they will be able to customize the product inclusions in their own travel-friendly wellness kits.
On top of having the chance to easily collect a selection of wholesome personal care products, consumers will appreciate that this kit gives them one less item to give their attention to before a trip.
While there are now plenty of natural care products on the market, finding them in sample or travel-sized options can be a challenge. To remedy this, Bird & Anchor plans to curate its own selection of skincare and wellness products that are made in small batches. These boxes can be acquired by consumers quarterly, as well as through an online store, where they will be able to customize the product inclusions in their own travel-friendly wellness kits.
On top of having the chance to easily collect a selection of wholesome personal care products, consumers will appreciate that this kit gives them one less item to give their attention to before a trip.
Trend Themes
1. Wellness-focused Travel Kits - Opportunity to capitalize on the growing demand for travel-sized, natural personal care products that cater to health-conscious travelers.
2. Natural Care Products - Disruptive innovation opportunity to offer natural care products in sample or travel-sized options, filling a gap in the market.
3. Customizable Wellness Kits - Opportunity to provide consumers with the ability to customize their own travel-friendly wellness kits, catering to their individual needs.
Industry Implications
1. Natural Beauty - Opportunity for natural beauty brands to create and provide travel-sized personal care products that meet the needs of health-conscious consumers.
2. E-commerce - Disruptive innovation opportunity for online stores to offer curated selections of travel-sized wellness kits that can be customized by consumers.
3. Travel Accessories - Opportunity for travel accessory companies to collaborate with wellness brands and offer pre-assembled travel kits that focus on natural personal care products.
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