'The Matrix Resurrections' Teases Unreal Engine 5 Activation
Niko Pajkovic — December 8, 2021 — Tech
References: unrealengine & hypebeast
Just weeks away from its theatrical release, 'The Matrix Resurrections' has launched a unique, interactive tie-in powered by Unreal Engine 5. The announcement of the new promotional experience came in the form of a teaser ad featuring a highly-realistic CGI version of Keanu Reeves.
Following a display of the classic Matrix green code, the ad zooms into the photo-realistic Reeves, who coyly poses the question: “How do we know what is real?” Aside from this intriguing trailer, details regarding the actual interactive experience have yet to be revealed. Though, the company intends for the promotional activation to provide next-gen gamers with a chance to see what Unreal Engine 5 can offer their consoles.
For those interested in the mysterious activation, Unreal Engine 5 has a designated location on their website featuring pre-loads for 'The Matrix Awakens,' which is now available on Playstation 5 and Xbox Series X/S.
Image Credit: Shutterstock
Following a display of the classic Matrix green code, the ad zooms into the photo-realistic Reeves, who coyly poses the question: “How do we know what is real?” Aside from this intriguing trailer, details regarding the actual interactive experience have yet to be revealed. Though, the company intends for the promotional activation to provide next-gen gamers with a chance to see what Unreal Engine 5 can offer their consoles.
For those interested in the mysterious activation, Unreal Engine 5 has a designated location on their website featuring pre-loads for 'The Matrix Awakens,' which is now available on Playstation 5 and Xbox Series X/S.
Image Credit: Shutterstock
Trend Themes
1. Interactive Tie-in Promotions - Companies can leverage interactive tie-ins, like those powered by Unreal Engine 5, to promote products and engage with consumers.
2. Photo-realistic CGI Marketing - Marketing campaigns featuring highly-realistic CGI versions of celebrities can attract attention and generate hype.
3. Next-gen Gaming Experiences - Brands can provide consumers with a glimpse of the potential of new gaming technologies and hardware, like Unreal Engine 5 and console upgrades.
Industry Implications
1. Film Industry - Film studios can create interactive tie-ins featuring their latest releases to attract younger and tech-savvy audiences.
2. Gaming Industry - Gaming companies can use tie-ins with popular movies to promote new games and showcase the capabilities of their software on next-gen hardware.
3. Advertising Industry - Advertising firms can develop campaigns featuring photo-realistic CGI versions of celebrities to generate internet buzz and drive engagement for their clients.
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