Uzurii Launched a Bridal Collection for Wedding Season
Laura McQuarrie — June 22, 2023 — Lifestyle
References: uzurii & prnewswire
Luxury footwear brand Uzurii launched a collection of bridal flip-flops for this year's wedding season, making it easy for brides, bridesmaids and mothers of the bride to stylishly outfit themselves. The handmade, gemstone-embellished flip-flops can be found in more than 50 styles featuring white and nude-colored soles to match timeless bridal looks.
All of the ornaments used by the brand are sewn onto the straps of the footwear by hand and the luxe materials and semi-precious stones add a touch of sparkle to beach wedding outfits or outfits for getting ready.
Brand founder and designer Shieglee Ferreira was raised in the slums of Rio de Janeiro and found inspiration from the world-famous carnival, and saw the opportunity to upcycle and embellish items discarded after the event.
All of the ornaments used by the brand are sewn onto the straps of the footwear by hand and the luxe materials and semi-precious stones add a touch of sparkle to beach wedding outfits or outfits for getting ready.
Brand founder and designer Shieglee Ferreira was raised in the slums of Rio de Janeiro and found inspiration from the world-famous carnival, and saw the opportunity to upcycle and embellish items discarded after the event.
Trend Themes
1. Bridal Flip-flops - The trend of bridal flip-flops offers disruptive innovation opportunities for the wedding fashion industry to provide stylish and comfortable footwear options for brides and bridal parties.
2. Gemstone-embellished Footwear - The trend of gemstone-embellished footwear presents disruptive innovation opportunities for the luxury fashion industry to create unique, glamorous and customizable shoe designs.
3. Sustainable Upcycling - The trend of sustainable upcycling provides disruptive innovation opportunities for the fashion industry to repurpose discarded items and reduce waste while creating exclusive and eco-friendly products.
Industry Implications
1. Wedding Fashion - The wedding fashion industry can seize the opportunity to incorporate bridal flip-flops as a trendy and convenient footwear option for brides and their wedding parties.
2. Luxury Fashion - The luxury fashion industry can leverage the popularity of gemstone-embellished footwear to offer high-end and personalized shoe designs that cater to customers seeking uniqueness and opulence.
3. Sustainable Fashion - The sustainable fashion industry can capitalize on sustainable upcycling techniques to transform discarded materials into fashionable and eco-friendly products, reducing the industry's environmental impact.
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