Web Vet Knows All the Answers to Your Pet Questions
Shelby Lee Walsh — July 17, 2009 — Pop Culture
References: youtube & illegaladvertising
What do you do when your little pooch starts tinkling fire? I have no idea, but I bet WebVet.com has some answers. In this fiery commercial, Web Vet shows an innocent little pup on a walk with his owner. His master gets a surprise, however, when this tiny canine decides to pee like a flame thrower.
This commercial is a must see for all who want a laugh.
Implications - Due to technological advancement, consumers are now bombarded with advertisements from a variety of platforms. Since they see an abundance of advertisements, the ones that they take the most notice of contain humor or graphic imagery. Companies can attract a wider consumer audience by incorporating these elements into their marketing campaigns.
This commercial is a must see for all who want a laugh.
Implications - Due to technological advancement, consumers are now bombarded with advertisements from a variety of platforms. Since they see an abundance of advertisements, the ones that they take the most notice of contain humor or graphic imagery. Companies can attract a wider consumer audience by incorporating these elements into their marketing campaigns.
Trend Themes
1. Humor in Advertising - Incorporating humor into marketing campaigns can capture consumer attention in a saturated advertising landscape.
2. Graphic Imagery in Advertising - Using visually striking images in advertisements can help brands stand out and make a lasting impression on consumers.
3. Multichannel Advertising - Brands should leverage multiple advertising platforms to reach consumers in a saturated digital advertising environment.
Industry Implications
1. Marketing and Advertising - Disruptive innovation opportunities lie in developing creative and humorous marketing strategies to cut through the advertising clutter.
2. Digital Media - There is potential for disruptive innovation in creating visually captivating digital advertisements to grab consumer attention.
3. Pet Care - Incorporating humor and visual elements in pet care advertising can help brands differentiate themselves in the market and attract more customers.
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