Post-It Transforms Annoying Web Advertisements into Useful Ones
Laura McQuarrie — May 19, 2015 — Marketing
References: post-it & creativecriminals
When browsing on the Internet, web advertisements often distract from the real content you're after. Rather than having these kinds of retargeting web banners simply take up space in the hopes that they will be clicked on, Post-It devised a more useful sort of banner.
Post-It's Custom Banner is transformed into a virtual sticky note, where someone browsing the web can leave themselves relevant to-do lists and reminders. Instead about being sneaky about advertising, Post-It makes its attempts apparent by asking users up front if they agree to terms that describe their data will be collected with the use of cookies. Inspired by the stickiness of a Post-It, these banners follow users across a range of popular websites.
Post-It's Custom Banner is transformed into a virtual sticky note, where someone browsing the web can leave themselves relevant to-do lists and reminders. Instead about being sneaky about advertising, Post-It makes its attempts apparent by asking users up front if they agree to terms that describe their data will be collected with the use of cookies. Inspired by the stickiness of a Post-It, these banners follow users across a range of popular websites.
Trend Themes
1. Custom Banners - Opportunity for brands to transform web advertisements into interactive and useful tools for users.
2. Virtual Sticky Notes - The integration of virtual sticky notes into web banners allows users to leave themselves to-do lists and reminders while browsing.
3. Transparent Advertising - Providing users with clear information on data collection and privacy can enhance trust and engagement with web advertisements.
Industry Implications
1. Digital Advertising - Digital advertisers can explore the use of custom banners and virtual sticky notes to create more engaging and user-friendly advertisements.
2. Tech Hardware - Tech companies can develop innovative hardware solutions that integrate virtual sticky note features into web browsing experiences.
3. Data and Privacy - Companies specializing in data and privacy can collaborate with advertisers to develop transparent and user-centric advertising strategies.
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