Post-it's Brainstorming Session Feature Supports Virtual Collabs
Laura McQuarrie — April 23, 2021 — Tech
References: 3m & prnewswire
Post-it's popular app has been enhanced with a new feature called Brainstorming Session that lets users create a sharable digital canvas for uploading physical and digital sticky notes. Just as it's easy to stick and unstick notes on a vertical surface for organizational purposes, this new app feature makes it simple to rearrange the notes for more clarity in real-time.
Heather Green, Global Business Vice President, Post-it Brand, says "Brainstorming Session mimics the free-flowing, in-person collaboration experience that allows for uninterrupted idea exchange – all within one platform and on one shared canvas." Knowing that the best ideas happen all over the place, this feature helps to keep them from getting lost by providing a central place for viewing and organization. The app captures handwriting and drawings on square and rectangular notes, so that ideas of all shapes and sizes can be preserved.
Heather Green, Global Business Vice President, Post-it Brand, says "Brainstorming Session mimics the free-flowing, in-person collaboration experience that allows for uninterrupted idea exchange – all within one platform and on one shared canvas." Knowing that the best ideas happen all over the place, this feature helps to keep them from getting lost by providing a central place for viewing and organization. The app captures handwriting and drawings on square and rectangular notes, so that ideas of all shapes and sizes can be preserved.
Trend Themes
1. Virtual Collaborative Brainstorming - Opportunities for businesses to develop apps and software that focus on improving virtual brainstorming experiences
2. Digital Post-it Notes - The chance for companies to explore creating digital versions of the popular Post-It note, allowing for increased accessibility and organization
3. Real-time Note Organization - New applications can be built that allow for people to collaborate on a single digital canvas and rearrange notes in real-time
Industry Implications
1. Productivity Software - Companies in this industry can create customizable digital sticky notes and brainstorming tools
2. Remote Collaboration - Businesses can explore the opportunity of creating collaborative brainstorming tools and features designed for remote teams
3. Idea Management Software - The development of digital tools capable of capturing and organizing creative brainstorming ideas more effectively
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