The North Face & Hyke Team Up Launches Three Stylish Designs
References: thenorthfacehyke.jp & highsnobiety
The new line of weatherproof jackets by The North Face and HYKE boasts fashion-forward silhouettes and highly technical GORE-TEX fabrics. As performance pieces are often plagued by shapeless design and conflicting colorways, the Spring/Summer 2018 collaboration seeks to channel chic street style, without sacrificing quality. While the GTX Mountain Bolero features a crop-top body, the GTX Mountain Coat and the GTX Mountain Top highlight tassel details on slightly more traditional silhouettes.
The weatherproof jackets come in three different colorways, including black with hits of white, coyote brown and an amazingly stylish python skin print. Additionally, they are equipped with GORE-TEX— a brand that dominates the weatherproof textile industry and offers a lifetime warranty of its product.
Photo Credits: The North Face x HYKE
The weatherproof jackets come in three different colorways, including black with hits of white, coyote brown and an amazingly stylish python skin print. Additionally, they are equipped with GORE-TEX— a brand that dominates the weatherproof textile industry and offers a lifetime warranty of its product.
Photo Credits: The North Face x HYKE
Trend Themes
1. Weatherproof Fashion - The collaboration between The North Face and HYKE demonstrates the trend of incorporating fashion-forward design into weatherproof apparel.
2. Technical Fabrics - The use of highly technical GORE-TEX fabrics in the jackets highlights the trend towards performance materials with advanced functionalities.
3. Chic Street Style - The collection aims to merge streetwear aesthetics with weatherproof functionality, reflecting the trend of urban fashion influencing outdoor apparel.
Industry Implications
1. Outdoor Apparel - The fashion-forward weatherproof jackets by The North Face and HYKE cater to the rapidly growing outdoor apparel industry.
2. Textile Manufacturing - The collaboration showcases the innovation and potential for advancements in the textile manufacturing industry with the use of GORE-TEX fabrics.
3. Urban Fashion - The incorporation of street style into weatherproof jackets represents a convergence between the outdoor and urban fashion industries.
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